Why I encourage restaurants to write budgets every 4 weeks and the 3 metrics I recommend they really focus on.
A quick 3 minute read this week.
The restaurant industry isn't necessarily known to be the best when it comes to budgeting.
Annual budgets are typically the norm, with targets set based on last year, last quarter, or a "meet or beat" type of thing.
Find out how we support restaurants differently in their budget process here
In fact, most of the time the budgets for the year aren't complete until part way through Q1, and then become more of a "guideline" than anything formal for the rest of the year.
I would even go as far as to say that Christmas even gets in the way of finalizing Q4 targets for too many companies that choose to approach the task 4 times per year.
(Yes, I said Christmas gets in the way of Q4... even though the year is all but over.)
Based on all of this, you can imagine the reaction when I recommend writing a budget for every restaurant, every 4 weeks.
"What? That is 12 times more than the norm..."
DM at Jim Taylor if you would to see how we do this quickly, easily, and painlessly.
So now you are likely wondering WHY I would recommend that a restaurant management team go to all this work, every 4 weeks. Right?
Well it doesn't have to be so difficult.
Email me at jim@benchmarksixty.com and I will tell you how.
First... I am not suggesting you write your entire budget every 4 weeks. That would be crazy.
Second... There are actually only 3 drivers that I encourage restaurants to look at in order to set achievable targets every 4 weeks.
Third... This process can literally take as little as 10 minutes once you know how to do it.
(I would love to show you how... so text me at 6047898991 if you want some help)
As for the 3 drivers that I encourage operators to look at in order to set their targets... Here they are.
The reason I look almost entirely at these 3 categories is because they give you critical information in terms of how your guest is acting, along with how the market is affecting the labor cost, along with what your revenue is going to look like.
Of course COGS are also important, however these 3 categories tell us more about the business model than most others.
(and if you have read any of my other content, you will know that they also help us understand how productive the business is, as well as what the employee workload is like.)
So as we come to the summer months, or the beginning of June, I would like to challenge you to at the very least, write a 4 week budget for your sales, and labor cost based on those 3 categories.
If you need some help, send me an email and I will definitely get back to you.
Ps. I mentioned employee workload a second ago... So if you are looking for ways to improve the task portion of workload for your team, and to improve process at the same time, I would encourage you to have a look at Notch . They are literally shaving multiple hours a week off of management routines, allowing them to better focus on the most important things in the business more. They are changing the industry through improved invoicing, ordering and accounts payable processes.
Until next week,
Jim
👊
Oh and one last thought...
Whenever you are ready here are a few other ways I help restaurateurs every day.
(Don't worry, I won't try to sell you anything.)
Restaurant Advisor ➖Author ➖ Keynote speaker➖Award winning business strategist ➖ Partner at Le Crocodile by Rob Feenie
1yJamie Morris thank you so much for passing this along. 👊🏻
Partnerships @ Fulfil (eCommerce ERP) 🤝 | LinkedIn Consulting ✍️ | Top Voice 📣 | Speaker 🗣️ | 4x Founder 🧩 | Career Coach & GTM Advisor 📈 | FoundersBeta 30 Under 30 🚀
1yGreat read Jim! I’d say that reflecting on the average wages of your competitors in the industry is a nice supplement to the internal reflection.
COO of Batbox & Side Sports
1yGreat stuff Jim. Having teams hyper focussed on simple and manageable metrics like this is a win for everyone, especially the Guests. Thanks for sharing!