Why you need to update your Links

Too many times web-marketers consider links as static entities. Once you use a link in an internet message or in your ads you forgot about it. But how many of your links are on the web, producing traffic, redirecting potential customers somewhere. Is this somewhere the right place? Is this the better place where to send your leads? Maybe it is today but it will not be true tomorrow.

Monitor all your links and updating them time to time let you yield the best conversion rates with very little effort.

Following some of the reasons why is useful to control your marketing links from a single platform and have the possibility to manage the redirect to the landing page.

• You send an email to several people and then realize that the link in the call to action is wrong or inexact
• You have an AdWords campaign in place and want to update the landing page of one or more ads. If you do it from your AdWords control panel, Google will delete all the stats for that ad and will take time to re-approve the ad (it may take long especially for video and banner ads). If you update it from ClickMeter dashboard you don’t loose the stats and don’t have to wait for approval.
• You have several links online from past messages or ads and some or all of that links are not pointing visitors to he right page(s), is useful to have a centralized console where to monitor and update all the links that are producing traffic.
• A/B test redirect
• Redirect by device (Tablet, Phone or PC)

More on ClickMeter's blog: davide.deguz.link/EditMarketingLinks