Xperience Chronicles : 03 : What is BO ID?

Whether it is B2B or B2C, abbreviations are indeed a challenge. Reasons :

1. They are a Distraction /Interruption/ Roadblock
2. They affect the Customer Experience
3. They delay the process

While trying to activate a feature while on www.groww.in i noticed this term and instantly stalled : BO ID

Solution : Prior such experiences and knowing well Google friend is here for my rescue 24/7, i checked on Google, learnt that BO ID means : Beneficial Owner Identification Number, located this ID from the Trading account and completed the process.

Recommendation : Every Business MUST 1) If in their control, STOP using Jargon 2) If the usage of Jargon is not in their control, provide clear & prominent explanation of the term so their customers do not have to suffer or call the customer care; which is a waste of time at both ends. All the very best in dealing with your next Abbreviation/Jargon 👍😊

#CustomerExperience #CX #CustomerFIRST #UX #UI