Are you ready for retail's new user interface?
Welcome to Salesforce’s Retail Roundup! In each issue, we spotlight the retail industry’s hits and misses, hot topics, and hype.
We’re already thinking about the holiday shopping season. It’s just around the corner in retail time! The retailers we spoke to want to amp up AI use to power innovative marketing campaigns, connected (and conversational) commerce, and hyper-attentive service this year. Why? Because AI influenced $199 billion in holiday orders in 2023.
But if you want a holiday-ready AI strategy, you need to start NOW. This month, we share the results of our AI in retail survey. Read on to learn the five top tactics retailers are using to successfully (and quickly) deploy AI.
Retail tackles AI for the win!
Where are you with your AI strategy? Are you crawling, walking, or running?
We wondered where retailers were focusing their time and energy when it came to incorporating generative AI in their business. So our Industry Insights team, in collaboration with the Retail AI Council, talked to 1,390 retail executives around the world.
Here’s what we learned:
The biggest challenge? Siloed data. High-quality data is essential for fueling accurate, relevant output from AI models. But retailers have data scattered across an average of 44 customer engagement systems. In fact, while 67% said they can capture data, only 40% can use data to make decisions.
It’s never been more important to unify your trusted data and give everyone in the organization access. If we learned one thing from our AI research, it’s that retailers need to get back to basics–like reviewing your data strategy– if you want to accelerate AI initiatives.
In our survey, we identified these common actions fueling successful retail AI strategies:
Do you have questions? We can help:
For an in-depth look at how retailers around the world are thinking through these themes, download the free report.
And if you’re ready to tackle the five top tactics for developing your successful retail AI strategy? Read this blog.
Industry Insider - Jenna Flateman Posner , CDO, Solo Brands
Retail Checkout
Need some inspiration for practical use cases? Check out:
Retail Q&A
What is your #1 use case for generative AI in retail?
Join the conversation! Drop a comment below to let us know.
Did you find these retail insights helpful? Share this newsletter with your network!
This newsletter was curated by Patricia Staino , Editorial Lead at Salesforce.
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The key to retail success? Seamlessly integrating data with AI. Learn more in Salesforce's Retail Roundup.
Video editor and Graphic designer
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