Is your company open to instant rating?

I was recently traveling through Singapore and I think we can learn a thing or two from Singapore's Changi Airport. Any champion will admit that staying No 1 is as, or even more challenging than climbing to the top. So how does Changi Airport manage to keep the world’s best airport title year after year? One of the things that they have put in place is a great instant feedback system that delivers for both the service provider as well as the traveler! Be it their customs & immigration lines or their information centers or even their toilets, each of these entities are open to instant feedback from customers. The placement of the feedback user interface allows Changi Airport to get instant feedback when travelers are most likely to give it, this is specially true when the customer is unhappy!

This system allows for instantly getting negative ratings and alerting the on-site staff who can then resolve the issues, before the next customer gets there. This contributes to most business and service entities at Changi Airport being in top service state at most times.

Do companies have the courage to open themselves to instant rating? And to do something immediately about it when they get a negative feedback.