Content Authenticity Initiative

🤖 AI or not? In his latest piece, Hany Farid, UC Berkeley Professor, CAI advisor, examines our ability to distinguish between real and AI-generated content along with advances in perceptual studies. "If my performance on the pilot study is any indication, I predict that AI-generated voices have already passed through the uncanny valley," he writes. "At the same time, I think that AI-generated videos and face-swap and lip-sync deepfake videos are still on the other side of the uncanny valley, but I don't expect that to be the case for very long." 🟡 Are you "super recognizer"? Try the quiz to see if you can spot the difference!

What happens when social media platforms remove Content Credentials metadata? A new paper by John Collomosse, Principal Scientist, Adobe Research, and Andy Parsons, Sr. Director, Content Authenticity Initiative, describes the triad of technologies that make for permanent and durable Content Credentials. “This triad of technologies mutually support one another to create permanently attached Content Credentials,” they write. [The paper] “also discusses how authentic content supported by durable Content Credentials has the potential to unlock value creation in new ways, for example by tracing and rewarding the reuse of media within the creative economy.” 🟡 Learn more https://lnkd.in/eVNTtGAS

Glad to have contributed to these United Nations Global Principles for Information Integrity by highlighting the value of provenance information and the work of the Content Authenticity Initiative, reflected in the final recommendation sections on both tech companies and AI.

Keynote at 3:45pm PT today, in the #CVPR2024 Workshop on Media Forensics. (Arch 2B). https://lnkd.in/ehvhywWk WMF is hands down my favourite part of CVPR - a great community building the tools we need to fight AI abuse and misinformation - especially during this election year. I'll be talking about our body of work on media provenance with the Adobe Content Authenticity Initiative the past several years, and how open provenance tools can not only help fight fake news but open up new ways to generate value and improve creative agency over content re-use in the age of Generative AI. There is a preprint of our supporting IEEE CG&A journal paper at https://bit.ly/provtriad

🗓️ June 18 at 12pm ET | Join us for the Partnership on AI's free public webinar exploring case studies from Adobe, BBC News, OpenAI, and WITNESS. Synthetic media unlocks creativity, but governance is crucial. As a member of the PAI's Synthetic Media Framework, the CAI and Adobe developed a case study showcasing how we applied the Framework's principles by building disclosure and Content Credentials into generative AI tools. 🟡 Register to join live! https://lnkd.in/e2KUz2Ae

Do you see the "cr" pin in the top left corner of this image? **(Not everyone can, as LinkedIn is rolling this out gradually)** Take a closer look to see where and when the image came from. This is Content Credentials, a cross-internet open standard for digital content provenance developed by the Coalition for Content Provenance and Authenticity (C2PA). In this case it shows that image was generated with Adobe Firefly, a text-to-image Generative AI program. I'm really excited to see LinkedIn showing Content Credentials! This is HUGE news since it's the first major social network to show the Content Credentials pin UI. All part of the work of the Content Authenticity Initiative Looking forward to seeing more credentialed images in my feed. #contentcredentials

Very thankful for the opportunity to introduce Content Authenticity Initiative and Coalition for Content Provenance and Authenticity (C2PA) to 100+ identity experts at #eic2024. I've posted my slides to my personal dev blog here: https://lnkd.in/gsmRGn_g

Register for this "must-attend" online event about Generative AI content and how best to govern its use. Featuring Andy Parsons from the Content Authenticity Initiative, Laura Ellis from the BBC, Lama Ahmad from the Partnership on AI and Sam Gregory from WITNESS

"We have entered a world in which even the most absurd and unlikely claims are believed by a not insignificant number of people," writes Hany Farid, UC Berkley Professor, CAI Advisor, in this month's blog post on embracing technology and the increasing importance of verifying the source of content online.

🎥 📸 | We are thrilled to welcome FUJIFILM Corporation, one of the world’s leading camera manufacturers, as a member of the Content Authenticity Initiative! “In recent years, it has become an important global issue to realize a society in which creative and business activities can be conducted with peace of mind by proving the authenticity of photographs and videos,” says Makoto Oishi, Product Planning Manager of Professional Imaging Products, Fujifilm. “We are moving that mission forward by partnering across the industry to address the spread of misinformation, and we look forward to working with the CAI to help build a more trustworthy and sustainable content ecosystem,” he says. Fujifilm also joins the Coalition for Content Provenance and Authenticity (C2PA) as its newest member. Content Credentials is the open C2PA standard for adding provenance to digital content, enabling content creators, from photojournalists to artist, to attach tamper-evident metadata at the point of creation, and for viewers to verify then trust. 🟡 Read https://lnkd.in/etbPeBdW