Ultimate Guide to Account-Based Marketing (ABM) for Businesses 🎬 A net catches a lot of fish, but... are they the fish you want? That's the key difference between demand generation and ABM, which experts liken to fishing with a spear. Discover what ABM can offer businesses, including: 🎯 boosted sales revenue; 🎯 increased customer engagement and loyalty; 🎯 accelerated sales cycles; 🎯 better process automation; and, 🎯 greater upselling and cross-selling opportunities. Leave behind the net and start spearfishing for high-value accounts with an ABM approach. Watch: https://bit.ly/3vdxgvP Featuring Katie Donegan #AccountBasedMarketing #PurchaseIntent #DemandGeneration TechTarget
Eye on Tech
Technology, Information and Internet
The leading IT encyclopedia and learning center from the editorial team at TechTarget.
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WhatIs.com® is a reference and self-education tool about information technology. The site provides readers with definitions for over 10,000 terms and over 1,000 fast references, cheat sheets and quizzes. WhatIs.com is updated each weekday and is used primarily by information technology (IT) and business professionals. The site's mission is to help IT pros and the business people they work with understand each other's highly specialized languages. The definitions are known for explaining technical terms and business concepts clearly and concisely. WhatIs.com was created by IBM technical writer Lowell Thing in the early days of the Internet. In 1999, TechTarget acquired the site and for the last decade site content has been researched and written by editorial director Margaret Rouse, associate managing editor Kaitlin Herbert and technical writer Sarah Lewis with the assistance of contributors and technical experts from over 60 countries. The website has received many awards and accolades over the years, including recognition from the New York Times, the Chicago Tribune, Time Magazine, USA Today, The Washington Times, the Miami Herald, ZDNet, PC Magazine, Discovery Magazine and the American Society of Business Publication Editors. Much of the value of WhatIs.com is derived from its "page bonding" with TechTarget's other IT-specific Web sites. Many WhatIs.com definitions are served directly from topic-specific TechTarget sites to provide readers with easy access to highly relevant news, tips, ebooks, learning guides, videos and white papers.
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Even the most exciting AI applications need boundaries. The EU AI Act is one of the world's first comprehensive AI regulations that aims to support responsible AI use without inhibiting innovation. Find out more about the #EUAI act in this video. Watch here: https://lnkd.in/eUnGaSA2
What is the EU AI Act? An Introduction
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Automation fears have long haunted the future of work. #GenerativeAI is now the latest technology to inspire fear and optimism. But will AI ever completely replace jobs? In this article, find out about the 17 job types that could be affected 💼 Details: https://lnkd.in/e-RVfdq5 By: Ben Lutkevich
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Eye on Tech reposted this
On Aug. 21, 2024, Halliburton discovered unauthorized access in its systems; however, the exact nature and type of attack have not been disclosed. This incident underscores the vulnerabilities in the energy sector, which is increasingly targeted by cybercriminals due to its critical infrastructure status. One such attack in the past was the one against Colonial Pipeline in 2021. You can learn more about the #cyberattack on Halliburton in this article. Eye on Tech #HalliburtonCyberAttack https://lnkd.in/gNckM5CM
Halliburton cyberattack explained: What happened?
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In a landmark case, a U.S. District Court judge ruled that Google holds an illegal monopoly over the internet search market and effectively blocks competitors from gaining market share. Find out more about the #GoogleAntitrust case, and what it means for Big Tech and consumer choices in this article. Details: https://lnkd.in/gru9VxqZ By: Alison Roller
Google antitrust case explained: What's next?
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What is a Data Marketplace? Find out in this video 📹 Watch here: https://lnkd.in/ef7TpRUw
What is a Data Marketplace?
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Personalized pricing is a strategy that sets different prices for the same product based on a customer's purchase history, location and browsing behavior. In this article, discover everything you need to know about #PersonalizedPricing, from real life examples, to ethical considerations. Details: https://lnkd.in/eApN6vx8 By: Griffin LaFleur
Personalized pricing explained: Everything you need to know
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As stock market turbulence sparks speculation of an AI bubble burst, the tech industry faces a critical shift, with inflated expectations turning to a review of AI's potential. In this article, discover what an AI bubble could mean for the industry. Details: https://lnkd.in/eziKTngy By: Sean Michael Kerner
Explaining an AI bubble burst and what it could mean
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It can be tempting to call any cyberattack a "hack." But, #hacking and #spoofing are two different attack methods; notably, hacking attacks a device or network, while spoofing attacks an individual, appealing to the emotions. Find out more about hacking vs. spoofing in this video 📹 Watch here: https://lnkd.in/eu-9ycGH
Hacking vs. Spoofing: Attack Methods Compared
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Learning new material can be challenging for adults considering life distractions and ever-changing technology 📖 Check out these study tips to help you focus and gain new skills. Details: https://lnkd.in/eaJKEaZm By: Damon Garn
10 top study tips for adult learners
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