Franchise Pipeline

Get your seat to hear William (Bill) Edwards, CFE Ned Lyerly Joe Caruso Michael (Mike) Webster PhD talk Best Practices for Global Franchising in this installment of the International Franchising Series.

Get your seat to hear William (Bill) Edwards, CFE Ned Lyerly Joe Caruso Michael (Mike) Webster PhD talk Best Practices for Global Franchising in this installment of the International Franchising Series.

Joe Caruso helps us learn: "Why Most Franchise Sales Miss the Mark—And How Tailored Strategies and Innovation Guarantee Growth When you think about franchise sales, one thing should stand out—no two processes are the same. Every franchise offering is unique, so your approach to sales needs to reflect that uniqueness. But too often, franchisors fall into the trap of borrowing a process that worked for another brand and hoping it’ll work for them. The truth? That approach won’t get you very far. If you want to grow successfully, it starts with communicating a Franchise Value Proposition (FVP) that stands on its own. It’s got to be compelling and aligned with your Consumer Value Proposition (CVP) and Employee Value Proposition (EVP). Your FVP needs to show prospective franchisees why your franchise is the right investment—not just because of your brand, but because of the support, profitability, and long-term vision you’re offering. And don’t forget—prospects need to see your commitment to tech stack innovation and continuous improvement before they’ll feel comfortable putting their money, time, and people behind your brand. Let’s break down what that means for different kinds of prospects, because a one-size-fits-all sales process isn’t going to cut it"...Click-thru to read more on this. https://lnkd.in/eDrFr8VY

Joe Caruso helps us learn: "Why Most Franchise Sales Miss the Mark—And How Tailored Strategies and Innovation Guarantee Growth When you think about franchise sales, one thing should stand out—no two processes are the same. Every franchise offering is unique, so your approach to sales needs to reflect that uniqueness. But too often, franchisors fall into the trap of borrowing a process that worked for another brand and hoping it’ll work for them. The truth? That approach won’t get you very far. If you want to grow successfully, it starts with communicating a Franchise Value Proposition (FVP) that stands on its own. It’s got to be compelling and aligned with your Consumer Value Proposition (CVP) and Employee Value Proposition (EVP). Your FVP needs to show prospective franchisees why your franchise is the right investment—not just because of your brand, but because of the support, profitability, and long-term vision you’re offering. And don’t forget—prospects need to see your commitment to tech stack innovation and continuous improvement before they’ll feel comfortable putting their money, time, and people behind your brand. Let’s break down what that means for different kinds of prospects, because a one-size-fits-all sales process isn’t going to cut it"...Click-thru to read more on this. https://lnkd.in/eDrFr8VY

Fixing a Franchisor's Email Pipeline Problem: Everytime you mail out an "email blast" some will unsubscribe. Solution: Create a LinkedIn Newsletter with Teasers to refill your email pipeline. The franchisor creates a LinkedIn company page newsletter, publishing content that is relevant and engaging for potential franchisees, such as industry insights, success stories, or exclusive updates. In each issue of the LinkedIn newsletter, they include teasers—small snippets of valuable information that hint at what’s available in the full version of their email newsletter. For instance, a LinkedIn newsletter might feature an excerpt of a franchisee success story, with a message like, “Read the full story by subscribing to our regular email newsletter”. Bruce Johnston does this regularly with his LinkedIn newsletter. Here is a shot of his teaser. Must work, his newsletter list on LinkedIn is over 20K.

Joe Caruso answers this important franchise operations question. "You're overseeing multiple franchise units. How do you determine which tasks to prioritize?" Here 's what Joe recommends: "When overseeing multiple franchise units, prioritizing tasks effectively is crucial for maintaining operational efficiency and ensuring consistent brand standards across all locations and here's the approach. 1. Assess tasks based on urgency and impact on the business. 2. Use a centralized communication tool to streamline task management. 3. Prioritize tasks related to compliance and brand consistency. 4. Optimize resource allocation across units. 5. Focus on tasks that drive continuous improvement and long-term growth. 6. Regularly review and adjust priorities based on real-time insights. We have franchise systems using this in a cloud-based centralized operations platform on every team members mobile phone." https://lnkd.in/egBamxJp