Google Analytics Premium

Today, InMarket announced the acquisition of ChannelMix, which will empower marketers to make even stronger, real-time, data-driven decisions. Together, ChannelMix’s sophisticated analytics and InMarket's industry-leading marketing and measurement capabilities unlock the future of measurement, balancing inflight campaign optimization and measurement with long-term strategic planning to maximize media efficiency and effectiveness. Read more here: https://hubs.ly/Q02K2Z7Y0

ChannelMix repositioned its business for looming industry changes. It's paying off - Kansas City Business Journal

How Advertisers can Harness the Power of AI in a Cookieless Era – Advertising Week - By Matt Hertig, CEO and Co-Founder of ChannelMix https://hubs.ly/Q02CxDCY0

Bridging the gap in marketing spend allocation and audience targeting by Matt Hertig, ChannelMix, for Performance Marketing World

ChannelMix Unveils New AI-Powered Pacing Dashboard Product To Transform Campaign Marketing Measurement

Decoding Safari’s Latest Update: Implications for Click IDs and Their Role in Marketing Analytics – Is the End Nearing? - ChannelMix https://hubs.ly/Q02Cx0Ly0

Only two days left to register! Unlock the Future of Retail Marketing: Mastering MMM in a Cookieless World - ChannelMix https://hubs.ly/Q02n29RW0

diginomica's Barb Mosher Zinck's take on ChannelMix's Marketing Impact Modeling: ChannelMix ticks the boxes for how marketers need to plan and track marketing performance. I didn't go through all the features of this platform; instead, I hit the points around predicting the best channel mix. The new Pacing feature packages things up nicely and gives marketers one analytics tool for everything they need to do to ensure they are doing what they can to meet their goals. https://hubs.ly/Q02jRkW80

By automatically removing tracking parameters such as Google and Facebook click IDs from URLs, Safari’s Link Tracking Protection aims to curb cross-site tracking and protect user data. Is this the beginning of the end for campaign tracking URLs? ChannelMix's Matt Hertig dissects the impact for MarTech Cube. https://hubs.ly/Q02jv_QY0

WATCH ON DEMAND! AMA Session Replay: Measuring Marketing in a Cookieless World https://hubs.ly/Q02jq0Rn0