Gulp Media Network

The rapid growth of retail media has put a spotlight on the physical store, which still accounts for 90% of all packaged goods sales. But to effectively tap into this growth, retailers need to improve the experience for shoppers while proving impact for advertisers. 7-Eleven’s Gulp Media Network has designed an ad solution that seamlessly addresses the needs of both groups. This article examines the power of retail media in the convenience store channel and the unique strengths of in-store radio as viewed through the lens of Gulp Radio. Learn more here: https://lnkd.in/e-bryss3 #Cstore #instoreradio #adsolution #retailmedia

A leading energy brand utilized Gulp Radio to conduct a creative test-and-learn campaign. The brand tested male and female voices, script length, and price promotion placement within the scripts, identifying the most effective variation for convenience store customers, while increasing overall sales by 4%.

The rapid growth of retail media has put a spotlight on the physical store, as it still accounts for 90% of all packaged goods sales. But to effectively tap into this growth, retailers need to improve the experience for shoppers while proving impact for advertisers. Tune into this webinar on Oct. 16 at 1PM ET to hear 7-Eleven's Neha Nayyar and Mars United's Dave Hart discuss how the retailer's Gulp Media Network has created a next-generation in-store radio solution that solves both needs by fitting naturally into the convenience-store environment. RSVP here: https://lnkd.in/edRJkgRX #retailmedia #cstore #7Eleven #radio #instore #retailstrategy #webinar

Meet Dave Hart! Dave Hart leads Gulp Media Network sales at 7-Eleven, Inc., overseeing revenue, strategic planning, and operations. With over 25 years of experience in digital and retail media sales, Dave joined 7-Eleven in 2022. Before this, he held key roles at Walmart, Microsoft, Verizon, and Yahoo, where he contributed to significant advancements, including the in-sourcing of Walmart Connect in 2019. Dave is passionate about using data-driven solutions to help brands grow by enhancing the customer experience.

Gulp Radio recently drove a 7% increase in overall sales for a leading isotonic brand's LTO flavor. Interested in moving units and driving sales with Gulp Radio? Contact us today: gulpmedianetwork@7-11.com.

These stats from the 2023 Attention Economy Audio Research report is one of the many reasons why we're excited about Gulp Radio. With Gulp Media Network, you can leverage the power of audio—reach out to our team today and amplify your brand at 7-Eleven and Speedway stores with Gulp Radio.

A leading candy brand leveraged Gulp Media Network to support their new product launch. This campaign resulted in 38% new brand buyers and reached 2.8 million 7Rewards loyalty members. Find out about the many ways Gulp Media Network can support your brand too: gulpmedianetwork@7-11.com.

Thank you to everyone who joined us at the Association of National Advertisers event, The State of the Art in Commerce, at AT&T in Dallas on Wednesday! It was an honor to have PepsiCo’s Aracely (Cely) Moreno-Mosier join Neha Nayyar on stage to talk through the evolving landscape of retail media and how Gulp Media Network is driving awareness, consideration, and conversion of PepsiCo’s innovations.

Join 7-Eleven’s Neha Nayyar and PepsiCo’s Cely Moreno-Mosier as they speak at the Association of National Advertisers event The State of the Art in Commerce Marketing to learn how Gulp Media Network played a key role in increasing brand awareness, engagement, and sales for PepsiCo products. Session Details: Location: AT&T Headquarters, Dallas Date: Wednesday, August 28th Time: 11 AM CT Find out more and register here: https://lnkd.in/gEmFBxqv

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