Gulp Media Network targets the right shoppers in the right places, based on the robust purchase and behavioral data for +95MM rewards members. We provide unprecedented access to more than 12 million daily shoppers.
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Gulp Media Network reposted this
Gulp Media Network is America’s largest coast-to-coast immediate consumption Retail Media Network designed to leverage 7-Eleven’s purchase and behavioral data from its 95 million loyalty member base. Today, 7-Eleven announced the expansion of Gulp Radio to become one of North America’s largest commercial radio networks. Learn more: https://bit.ly/4enpG2F
Last month, Neha Nayyar and Dave Hart shared some incredible insights on how Gulp Radio is transforming customer experiences in-store. Watch at the link below and learn how Gulp Radio can boost your brand’s impact right at the point of sale. https://lnkd.in/g98csSUU
Meet our sales team – Meg Kovach and Alexis Bauer! Meg is the Gulp Media Sales Lead for CSD, Candy, Center of Store, and Lottery. She joined the team in January after 12 years in media, including retail sales and measurement experience at Kroger Precision Marketing. With a passion for media and sales, she's excited to grow convenience store retail media for her clients. Alexis Bauer leads Gulp Media Network sales at 7-Eleven for CSD, water, and energy beverages. She joined in July with 9 years of experience in tech and retail media sales, including Walgreens Advertising Group. Alexis comes to 7-Eleven with a wealth of knowledge in the retail and convenience space and is eager to showcase how 7-Eleven’s customer data can benefit your brand. Get in touch today: gulpmedianetwork@7-11.com!
Gulp Media Network reposted this
The rapid growth of retail media has put a spotlight on the physical store, which still accounts for 90% of all packaged goods sales. But to effectively tap into this growth, retailers need to improve the experience for shoppers while proving impact for advertisers. 7-Eleven’s Gulp Media Network has designed an ad solution that seamlessly addresses the needs of both groups. This article examines the power of retail media in the convenience store channel and the unique strengths of in-store radio as viewed through the lens of Gulp Radio. Learn more here: https://lnkd.in/e-bryss3 #Cstore #instoreradio #adsolution #retailmedia
A leading energy brand utilized Gulp Radio to conduct a creative test-and-learn campaign. The brand tested male and female voices, script length, and price promotion placement within the scripts, identifying the most effective variation for convenience store customers, while increasing overall sales by 4%.
Gulp Media Network reposted this
The rapid growth of retail media has put a spotlight on the physical store, as it still accounts for 90% of all packaged goods sales. But to effectively tap into this growth, retailers need to improve the experience for shoppers while proving impact for advertisers. Tune into this webinar on Oct. 16 at 1PM ET to hear 7-Eleven's Neha Nayyar and Mars United's Dave Hart discuss how the retailer's Gulp Media Network has created a next-generation in-store radio solution that solves both needs by fitting naturally into the convenience-store environment. RSVP here: https://lnkd.in/edRJkgRX #retailmedia #cstore #7Eleven #radio #instore #retailstrategy #webinar
Meet Dave Hart! Dave Hart leads Gulp Media Network sales at 7-Eleven, Inc., overseeing revenue, strategic planning, and operations. With over 25 years of experience in digital and retail media sales, Dave joined 7-Eleven in 2022. Before this, he held key roles at Walmart, Microsoft, Verizon, and Yahoo, where he contributed to significant advancements, including the in-sourcing of Walmart Connect in 2019. Dave is passionate about using data-driven solutions to help brands grow by enhancing the customer experience.
Gulp Radio recently drove a 7% increase in overall sales for a leading isotonic brand's LTO flavor. Interested in moving units and driving sales with Gulp Radio? Contact us today: gulpmedianetwork@7-11.com.
A leading candy brand leveraged Gulp Media Network to support their new product launch. This campaign resulted in 38% new brand buyers and reached 2.8 million 7Rewards loyalty members. Find out about the many ways Gulp Media Network can support your brand too: gulpmedianetwork@7-11.com.