Artificial intelligence isn't just about self-check-in, robots cleaning bathrooms, and matching guests with overcrowded destinations based on their Twitter, Inc. or Meta feeds.
Instead, #artificialinteligence stands to reshape the competitive dynamics of the entire hotel industry:
- The decision to brand, or not, and the franchise fee you pay
- The management company you select, and the fee you pay
- The capex you have to fund (robots cost more than housekeepers)
- The talent you hire and the skill level needed
- The amenities you offer, hint, it's likely to be zero or all
- How hotels price their guests, not their rooms
So much has been written about the potential cost savings from #AI, but let's not forget that swapping Income Statement expenses for Balance Sheet and Cash Flow Statement funding doesn't make the costs free, and if hiring is tricky now, it could be even more so in the future.
I stopped using my #magiceightball around my 10th birthday, so it's hard to predict the future, but here are our thoughts on how AI will shape our industry, and we'd love to hear yours.
Christine Bang, Jack Corgel, Robert Mandelbaum, Michael Nhu, Cole Mortland, Darice Fichter Rose, Jennifer Bainger, Celeste Santangelo, Hogan McDade, Will Webster, CBRE Hotels, CBRE, CBRE Valuation and Advisory, CBRE Capital Markets, CBRE México, CBRE España, #AI, International Luxury Hotel Association, ILHA USA National Operational Advisory Board