inTandem by vcita

A truly strategic partnership isn’t about one side lifting the other—it’s about elevating each other. So, how do you ensure a partnership is truly strategic? 1️⃣ Set mutual goals from day one. 2️⃣ Measure outcomes fairly. 3️⃣ Embrace transparency. When it’s done right, a strategic partnership isn’t just beneficial—it’s transformative.

A McKinsey study revealed that a quarter of SMBs intend to cut their tech spending by up to 25% in the next 1-2 years. They want to use less tools in an effort to cut costs, but without losing any features. The answer? It's in this article. Read it to get insights into what SMBs actually want from your SaaS solution.

Nearly 70% of SMB owners have yet to implement AI in their business. We see that as a huge opportunity for SMB service providers to provide much needed solutions by creating AI tools that integrate into their SMB clients' daily workflows. There are many other ways to increase adoption of AI among SMBs, and we outlined some of the best practices in our latest article. Enjoy!

Looking to optimize your SaaS investments and align them with your business goals? This article presents actionable tips from tech experts like Itzik Levy on how to do just that. Find out how to access the full potential of SaaS tools while keeping an eye on costs.

We help SMB-serving organizations create a sticky solution that's tailored to the business' and their small business clients' needs. Find out how inTandem Connect provided support for this leading digital agency with increasing overall engagement with their solution while creating upsell opportunities for their services. For the full case study, go to https://lnkd.in/dN5CpgmX

Had a blast at Digiday Miami these past 3 days. Looking forward to growing our network with the forward-thinking media executives we met at the event! #partnerships #Digiday

Pro tips on helping SMBs make a decision about your product: According to a recent Bredin, Inc. survey, very small businesses will likely turn to your product page or your sales representative. Pro tip: Make sure both are able to communicate the value your product offers to the small business. Small businesses with 20 to 99 employees will mainly rely on their CFO for decisions on your product. Pro tip: Present your product's financial impact to upper level management. Where one type of SMB prioritizes value, the other prioritizes monetary outcomes - this goes to show the diverse needs within this market segment. Tailoring your strategies to meet these preferences will help your business stay ahead and gain a stronger hold of this dynamic market.

And that's a wrap on vcita's AI hackathon! 🎬 We saw amazing POCs of very necessary ideas that would revolutionize the way small businesses utilize AI in their day-to-day. But even more so, we came together, worked hard, played hard, and enjoyed the pursuit of pushing SMBs to new heights. 📈 Thanks to Shiran Zelikovich and Ram Almog for initiating and organizing, to Sagi Rabinovich for all the help throughout, and of course, to the Ops team: Efrat Amir, Anat Naor Tsesvan, Or Wozner, and Alex Lukatsky who kept our spirits high and our tummies full when we needed it the most. 😁

Hackathon day 1 was a super successful! Stay tuned for updates from day 2...

The excitement at the office has reached its peak! For 2 days starting tomorrow, teams at vcita will be working around the clock to create working POCs of AI innovations built for SMBs. This is one way vcita stays ahead of the game in bridging the AI gap for small businesses. Stay tuned for what's to come over the next couple of days!