Kochava Foundry™ is a specialized team of expert data scientists that have analyzed over $5B in ad spend across 500+ brands. We help marketers harness powerful insights from their data to optimize their marketing media mix, boost return on ad spend, enhance protection against ad fraud, measure incrementality, and much more. Benefit from our team’s 50+ years of combined experience in analyzing digital marketing performance.
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Did you know that conversion rates increase with ad frequency in DOOH campaigns? Grant Simmons, VP of Kochava Foundry, reveals this fascinating insight from his team's research. The data shows a clear correlation: More impressions lead to higher conversion rates. This proves that DOOH ads have an impact! Watch our on-demand webinar with Advertiser Perceptions to learn more: https://lnkd.in/gi-2x-T9 #DOOH #AdvertisingEffectiveness #MediaPlanning #DataDrivenMarketing
The future of mobile performance marketing depends on Google Privacy Sandbox—but what is it and how did we get here? Find out now🔎 https://lnkd.in/gz3DC6vA #google #privacy #marketingstrategy
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Grant Cohen, Head of Measurable Extension at Kochava, talks with NewDigitalAge about the merging of CTV and non-endemic advertising. Learn more about the importance of this for any company that is looking to broaden their audience reach and tap into a new customer base. 🎯
Merging CTV with non-endemic advertising will unlock a new range of audiences for advertisers By Grant Cohen, Head of Measurable Extension at Kochava Full story in comments
Kochava Foundry reposted this
The landscape of DOOH advertising is evolving rapidly! In a recent webinar hosted by Kochava, industry experts like Barry Frey (DPAA), Noah Klas (DPAA), Sarah Bolton (Advertiser Perceptions), and Grant Simmons (Kochava Foundry) discussed the integration of DOOH with other media channels and the opportunities that lie ahead. Curious about their insights? 👉 Get the full recap here: https://lnkd.in/gpYM4M74 #DOOH #AdTech #digitaladvertising #marketingstrategy
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Learn how to use AI for competitive advantage in proposal development. Free webinar sign-up: https://lnkd.in/gb-T2TsH #aiforbusinesses #storytellai
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Kochava Foundry reposted this
CTV and digital out-of-home ads have longer conversion paths compared to mobile ads. CTV reaches baseline in 7-10 days, while out-of-home takes about 2 weeks. These channels often under-attribute conversions due to increased friction between ad exposure and action. However, they can significantly influence consumer behavior over time. Marketers should consider: • Custom attribution windows for each media type • Longer-term impact of CTV and out-of-home ads • Balancing immediate and delayed conversions Watch the full video: https://lnkd.in/g-gPTC7K #MarketingStrategy #MediaPerformance #AttributionWindows
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It's time to get “aakquainted” with AdAttributionKit (AAK) 🍏 Apple's new privacy-enhancing technology has arrived, and we’re breaking it down for you! Check out our latest blog for fast facts and essential FAQs to help you navigate AAK. 👉 Read now: smart.link/4u23v7irpzp7j #innovation #ios #digitalmarketing #mobilemarketing
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What the evolution and future of digital out-of-home advertising could look like? Grant Simmons VP Kochava Foundry shares insights with MARKETING-INTERACTIVE into 💡 performance measurement in DOOH 💡 the shift to performance based metrics 💡 future trends #DOOH #performancemarketing #marketing
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DOOH ad spend is skyrocketing to $3.1 billion in 2024—a 28% jump from 2023! Missed the live webinar? Catch the on-demand version to see what’s driving this growth with insights from DPAA, Advertiser Perceptions, and Kochava. Learn key findings from the DPAA 2024 Omnichannel Decision Makers Study and more. 👉 Watch now: https://lnkd.in/gi-2x-T9 #dooh #digitaladvertising #innovation #tv
Kochava Foundry reposted this
Kochava team members often receive props from peers in the industry regarding the high caliber of - and consistent throughput of storytelling produced by our Marketing team. We appeciate it! Here’s behind-the-scenes view of a recent shoot starring Grant Simmons, VP Foundry. Go team!
It’s shoot day y’all! Appreciating Dylan Snyder, Grant Simmons, and Riley Emmer, as well as the great prep work by the broader team, especially Chloe Huffman for organizing us all and editing scripts, and Rory O'Rorke for the great graphics. Team work makes the dream work… I’m fortunate to get to work with these excellent people every day! Check out AdTech Trends by Kochava on our site (https://lnkd.in/gdKnbU8H) or on our YouTube channel (https://lnkd.in/gbQqUSjP)