Live Nation for Brands

The love for Latin music is undeniable – and it’s not just Hispanic fans embracing it. The fans are as diverse as the genre itself. Live Nation’s Hans Schafer explores how social media is powering the genre’s growth, why Latin artists are captivating fans around the world, and what it means for brands looking to connect with the fandom driving it. https://bit.ly/3ZPMMvs

Ready for a ‘First Class’ experience? Citi Sound Vault returns this October with a special performance from hip-hop and rap superstar Jack Harlow at the Brooklyn Paramount, exclusively for Citi cardmembers. We couldn’t be more excited to continue our 18-year journey of connecting Citi cardmembers with their favorite artists and amazing onsite experiences! Learn more: https://bit.ly/3B6bixT

Asia Pop, or A-Pop, is taking the world by storm, from Stray Kids headlining Lollapalooza Chicago to TWICE’s record-breaking stadium tour in Australia. The genre's catchy tunes, trend-setting fashion, and viral choreography have captivated fans across Australia and New Zealand. Our recent Future Sound study dives deep into how A-Pop is influencing the live music scene in these regions and reveals exciting, untapped opportunities for brands to connect with one of the most engaged fanbases. https://bit.ly/3ZiKd4x

Live music is all about connection, and it's even better when everyone can experience the magic. From ASL interpreters to sensory bags and haptic suits, concerts and festivals continue to evolve to ensure fans of all abilities can fully participate. Discover how brands can play a role in making fan experiences more inclusive for everyone: https://bit.ly/471KQ4x

20+ iconic brands. 20 unforgettable years. Lollapalooza Chicago is where legends are made! 🤟🏼✨ Brands brought the magic to 400,000 fans all weekend. Here’s how a few nailed it: 🛼 The Coca-Cola Company’s Coke Studio Roller Ring let fans lace up their skates and take a few laps with an ice-cold Coke while enjoying a live DJ or surprise artist performance. 💄 Ulta Beauty's House of Joy brought complimentary glow-ups onsite with hair tinseling, temporary color, a glow bar, and exclusive makeup bags for Reward Members. 💅 Tree Hut’s Self-Care Studio helped fans treat themselves with new body scrubs, butters, and sprays, plus having fun with scented bubbles revealing their new scents. 💧 Liquid I.V.'s Hydration Haven fueled fans all weekend with new flavor samples. After all, who can resist a slushie in August? 🦇 Casa Bacardi brought the party with its branded stage, an epic dance floor, and specialty cocktails. 🍩 House of Dunkin's bracelet-making station, airbrush tattoos, iced coffee samples, and second-floor lounge helped fans recharge between sets. See how all 20 brands brought their A-game to Lollapalooza with unforgettable experiences. https://bit.ly/3WOTbDM

🎸✨ Dive into the heart of live music! ✨🎸 This summer, live music is thriving more than ever! We’ve gathered exclusive insights from fans to reveal the top trends shaping concerts and festivals in 2024. Want to know what’s driving fans to shows and how it’s impacting their lives? Discover how live music is boosting mental wellness, fueling artist discovery, building community, and making waves on social media. 👉 Read more: https://bit.ly/4drHUAc

🎉 Another record-breaking Q2. Summer concerts are booming 🤘, new venues are popping up worldwide, and fresh talent is taking the global stage. Learn more about what's propelling Live Nation’s growth here: https://bit.ly/4fui8Nm

83% of live music fans are actively looking for their next favorite artists, but wish it easier to do so. Brands, this is your invitation to be a cultural tastemaker. And to help you, we’ve put together a guide and playlist featuring today’s rising stars driving global fandom. https://bit.ly/4cXzLn0

It's a "Femininomenon"! Women like Beyoncé, Olivia Rodrigo, Chappell Roan, and Sabrina Carpenter are leading a live music revolution. These chart-toppers are headlining festivals and selling out tours globally, rewriting the rules of the industry. Brands have an incredible opportunity to amplify these powerful female voices and connect with their passionate fans during moments they'll never forget. Discover more: https://bit.ly/3zuY1hJ

Festival season in the UK is iconic 🎸 fueled by diverse and passionate audiences. Our new study, "Fan DNA," cracks the code on six distinct fan types. From thrill-seeking 'Relentless Enthusiasts' to dedicated 'Music Aficionados', we've uncovered the heartbeat of the UK's festival culture. Ready to connect deeper? Get to know today's UK music lovers. ➡️ https://bit.ly/4cY0EXG