LMA Northeast Region

Join #LMANewYork for the General Counsel Forum on November 19 for this signature event that is sure to offer unique insights into the mind of the client. Topics will include how GCs work with outside law firms, hiring, rate negotiations, and more. Hear insightful talks from Lauren Gee, SVP, General Counsel & Corporate Secretary at FULLBEAUTY Brands, Heidi Gootnick, General Counsel at Resilience, and Jonathan Perkel, General Counsel at Esusu, moderated by Samara Abrams, Director of Business Development at Willkie Farr & Gallagher LLP. A big thank you to our event sponsor The Lawyer's Edge! 📅 Tuesday, November 19, 2024 🕗 8:30 a.m. to 10:30 a.m. 📍 Akin (One Bryant Park, New York City) Learn more and register today: https://lnkd.in/eJxFGZCN

Calling all #LMANE leaders interested in serving on a 2025 Local Steering Committee! We have several openings on our Boston, New York, Philadelphia and Pittsburgh #LSC. While the opportunities may vary, all have one thing in common: LSCs are the lifeblood of LMA activity. Express your interest to join by Friday, November 8: https://lnkd.in/edRpq9MC Questions? Contact Jay Linder

LMA Northeast Sponsor Spotlight: Passle What is the product/service that you offer and how can it benefit the membership within the LMA Northeast?: Passle makes thought leadership simple, scalable and effective for busy lawyers at your firm, helping them to build a strong online presence to retain and win new clients. Why did you choose to partner with the LMA Northeast?: We’ve been long-standing of the LMA, and we love coming to the Northeast conference. We always leave inspired by the fantastic work showcased on the program, and of course we love getting to meet lots of friends, old and new! 

LMA Northeast Sponsor Spotlight: Legal Internet Solutions Inc. What is the product/service that you offer and how can it benefit the membership within the LMA Northeast?: LISI is a digital marketing agency that works exclusively with law firms. We create digital marketing solutions (outsourced marketing, website design, date-driven SEO, social media strategy, multimedia content creation) for lawyers and legal services providers, delivering custom strategies that drive growth and success. LISI is led by a dynamic team encompassing more than 148 years of legal industry insight, with lawyers, former in-house law firm marketers, cutting-edge technologists, ingenious designers, and data enthusiasts. Why did you choose to partner with the LMA Northeast?: We were founded–and remain in Philadelphia, so the proximity to LMA events made sense. While we partner with other LMA regions, our involvement with LMA Northeast is significant (both as volunteers and sponsors) and it will always be the greatest source of education, business contacts, and fellowship. How long have you been involved with the LMA?: Since 2014.

LMA Northeast Member Spotlight: Lauren McGovern, Practice Group Marketing Manager (M&A), Cooley LLP Tell us how you got involved with legal marketing. How long have you been involved in the industry?: I did not know legal marketing existed until I saw a posting on Craigslist (yes, really) for a marketing assistant position at an IP firm in Boston in 2015. My background was in general marketing, so the industry was completely new to me at the time. I’ve been part of the industry for almost a decade now. What’s the best piece of advice you received throughout your career?: I am a bit of a rebel so instead of one piece of advice, I will give you two. (1) Never stop learning. Be a sponge. Ask all the questions. Identify what you don’t know and learn it. I’ve even made flashcards to learn terminology I didn’t know. (2) Build relationships early and often—whether that be with people in member organizations that you can mentor or can mentor you, your teammates, the attorney’s admins (the amount of gratitude I have for their help over the years cannot be understated), or with your attorneys so you can better understand their practice and help them drive revenue. Legal is a relationship-driven business, and you are best served always being in that mindset. What is your favorite thing about LMA?: The people. I have met some incredible people over the years through LMA. People that have helped give me industry insight. People that have knowledge shared about how they handled similar situations to mine. I love that knowledge is so easily given and received in this community, and that people are happy to share their lessoned learned with other members. It truly makes LMA special. What's your favorite book/movie/TV show, and why do you love it?: Mad Men is my favorite show. It interweaves drama, humor, and historical events, the writing is impeccable, and the story focuses on character development (which it completely nails).

LMA Northeast is thrilled to announce its 2025 Regional Governing Board. We are excited about this slate of candidates to lead our region beginning on January 1, 2025! ⭐Lynn Tellefsen Stehle, President, New York Local Group Head of Client Collaboration, Nexl   ⭐Matthew Goffe , President-Elect, Pittsburgh Local Group Senior Director of Business Development & Attorney Recruiting, Eckert Seamans ⭐Robyn Addis, Immediate Past President, Philadelphia Local Group Chief Marketing and Business Development Officer / Chief Operating Officer, Legal Internet Solutions Inc.    ⭐William Sleight IV, Treasurer, New York Local Group Senior Manager - Business Development & Communications, Jones Day   ⭐Jennifer Irvine, Treasurer-Elect, Boston Local Group Director of Marketing and Business Development, Bowditch & Dewey, LLP ⭐Lauren Allen, Secretary, New York Local Group Senior Business Development Specialist, Venable LLP   ⭐Taryn Ercolono, Director-at-Large, Philadelphia Local Group Senior Business Development Manager, Troutman Pepper   ⭐Amanda Sexton, Director-at-Large, New York Local Group Founder, FocusWorks Marketing   ⭐Tanaz Talebpour, Director-at-Large, New York Local Group Marketing Technology Specialist, WilmerHale   ⭐Kenny Gary, Director-at-Large, New York Local Group Founding Partner, LIMELIGHT ⭐Rob Kates, Director-at-Large, Philadelphia Local Group Executive Producer, Kates Media ⭐Dave Poston, Esq., Director-at-Large, New York Local Group CEO and General Counsel, Poston Communications

LMA New York recently hosted a webinar titled "You Can Lead a Horse to Water, But... Strategic Planning for 2025" that provided invaluable, forward-looking insights. Our key takeaways from the program includes highlights on: ✔️ KPIs and ROI in Business Development ✔️ Matter Tracking and Matter Descriptions ✔️ Newsletters, CRM Usage and CRM Transition ✔️ Collaboration, Strategic and Business Planning ✔️ Lateral Integration and Business Development Strategies Read more here: https://lnkd.in/eHXCX3_Z A special thank you to our panelists Kate Stoddard, MBA, Lisa Cooms and Erica Rodriguez-Roman and moderator Michelle Murray!

WEBINAR ALERT! Join the Philly local group THIS Thursday, October 10 from 12:30-1:30 p.m. for a one-of-a-kind webinar experience, “Empower Your Practice: Elevate Your Firm, Fuel Your Growth, and Ignite Community Impact through Pro Bono Excellence”. October is National Pro Bono Month, making it the perfect time to explore how you and your firm can make a meaningful impact in your community. Join us for an engaging virtual panel on leveraging and amplifying your firm’s pro bono work for business development and marketing. Learn more and register today: https://lnkd.in/eNt4JtsZ

A week later and #LMANE24 is still on our minds! Shouting congratulations once again to all of our award recipients! Lauren Allen, Ellen Auwarter, Kelly MacKinnon, Emily Kustanbauter, Emily Charles White, Tami Sortman, Dawn V. Sheiker, Sydney Gosman, Olivia C. Salvucci, Kelly Harbour, Lori Dunlap, Deborah Scaringi And a special thank you to Gittings Global for sponsoring and capturing the awards ceremony.

By THIS FRIDAY, please be sure to vote to ratify the slate of candidates for the 2025 #LMANortheast Regional Board. We greatly appreciate your participation in ensuring our region has fantastic stewards of our association. Log in now and ratify the slate today: https://lnkd.in/eaEaeJgR