Social media has gotten a lot of negative attention recently, which may have some advertisers worried about consumer engagement. However, a recent report from Sprout Social found that consumer interaction with brands on social platforms has increased over the past 12 months.
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Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
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Updates
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The Pernod Ricard brand teamed with Warner Bros. Discovery to break through the “sea of sameness” in the bourbon category.
Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’
marketingdive.com
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Marketing Dive sat down with Nespresso’s VP of marketing and head of sustainability Jessica Padula at #AWNewYork24 to discuss juggling a dual role, growing #ESG backlash and fostering brand love:
Nespresso’s marketing and sustainability maven on her dual role
marketingdive.com
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The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.
How a focus on performance marketing has cost brands trillions: report
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At United Airlines, Mike Petrella helped launch a multimillion dollar business in nine months. He shared lessons learned about the airline’s Kinective Media offering at Advertising Week New York.
How United Airlines brought Kinective Media to market — and what’s next
marketingdive.com
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As Hershey looks to refine its media buying and planning around key sales occasions like Halloween, AI is helping shift focus from oversaturated markets to those that are underserved. Executives dished on their tech strategy at #AWNewYork:
How AI gives Hershey an edge for high-stakes Halloween season
marketingdive.com
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Duracell’s Global CMO Ramon Velutini highlighted a handful of campaigns that saw the brand engage with culture through breakthrough creative and shared lessons for how other low-interest brands can avoid commoditization.
Duracell CMO’s lessons for bringing low-interest brands into culture
marketingdive.com
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Marketing Dive caught up with Chris Bellinger, PepsiCo Foods’ first chief creative officer, to discuss in-housing, challenger brands and embracing the uncomfortable at #AWNewYork: “The nature of the world has changed in terms of content and creativity and how our consumers interact with us.”
PepsiCo Foods creative chief on in-housing and ‘borderless’ content
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Home Depot's new self-service ad platform, Orange Access, was a topic of discussion between executives from the retailer and its ad-tech partners during a panel at Advertising Week New York on Monday.
Why Home Depot is turning to DIY as its retail media network scales up
marketingdive.com
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Attending Advertising Week New York this week? Here’s our guide for navigating the space at the Penn District and keeping tabs on trending topics like generative AI, NIL and commerce media:
A marketer’s guide to Advertising Week New York 2024
marketingdive.com