The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation overseeing the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for truth and accuracy. Cases can be opened by NAD on its own initiative or in response to a challenge brought by competitors or other third parties, a process that delivers meaningful protection to consumers while leveling the playing field for brands. Self-regulation provides an effective, cost-efficient and timely process for reviewing advertising for truth and accuracy. Advertising claims for diverse goods and services including telecommunications, infant nutrition, over-the-counter medications, dietary supplements, and “green” products have been reviewed. NAD handles about 150 cases each year and publicly reports its decisions.
External link for National Advertising Division (NAD)
National Advertising Division (NAD) reposted this
“When the FTC unveiled its final “Click-to-Cancel” rule on October 16, it was a win for consumers.” In her latest blog, Laura Brett, VP of BBB National Programs’ National Advertising Division (NAD), explains how the FTC’s Click-to-Cancel rule change impacts consumer subscriptions, enhances transparency, and what businesses need to know to stay compliant. Read: https://hubs.la/Q02WQCYf0 #ClickToCancel #BusinessCompliance
National Advertising Division (NAD) reposted this
Vice President, National Advertising Division, BBB National Programs | Advertising Law | Supporting the Next Generation of Women in Leadership
Thank you Amy Ralph Mudge and Daniel Kaufman for organizing a conversation with Serena Viswanathan and me on the legal issues that are on our radars. I look forward to the lively discussion and, especially, how you "set the stage" -- complete with honors and awards -- stay tuned!
Next week, BBB National Programs’ Laura Brett, VP of the National Advertising Division, will join a dynamic panel at the Association of National Advertiser’s Masters of Advertising Law Conference. Speakers will outline top advertising enforcement priorities and discuss key consumer protection concerns. This session sets the stage for the day, equipping attendees to approach the latest developments and cases from an enforcer’s perspective. Learn more: https://lnkd.in/efjtFkAD Speakers: Laura Brett, BBB National Programs Daniel Kaufman, BakerHostetler Amy Ralph Mudge, BakerHostetler Serena Viswanathan, Federal Trade Commission
At #NAD24, live polling offered insights into how practitioners and NAD attorneys view the use of surveys in case evaluation. A majority of the audience feels more comfortable presenting survey data rather than relying on NAD to 'step into the shoes' of a consumer. Meanwhile, NAD attorneys shared a nearly balanced perspective, with a slight preference for using surveys over solely relying on their judgment. This session, “To Use or Not to Use: Experts, Surveys, and Some Practical Advice,” provided valuable perspectives on building a well-supported case. Subscribe to receive information about #NAD25 as it becomes available: https://hubs.la/Q02WRgfc0
National Advertising Division Finds Certain Safety Claims for Drunk Elephant Skincare Products Supported; Recommends Modification of Influencer Posts Read the case decision summary: https://hubs.la/Q02WPgFW0 #CaseDecision #AdLaw #SelfRegulation
National Advertising Division (NAD) reposted this
Next week, BBB National Programs’ Laura Brett, VP of the National Advertising Division, will join a dynamic panel at the Association of National Advertiser’s Masters of Advertising Law Conference. Speakers will outline top advertising enforcement priorities and discuss key consumer protection concerns. This session sets the stage for the day, equipping attendees to approach the latest developments and cases from an enforcer’s perspective. Learn more: https://lnkd.in/efjtFkAD Speakers: Laura Brett, BBB National Programs Daniel Kaufman, BakerHostetler Amy Ralph Mudge, BakerHostetler Serena Viswanathan, Federal Trade Commission
National Advertising Division (NAD) reposted this
On Friday November 8, BBB National Programs’ Zheng Wang, National Advertising Division (NAD) attorney, will join an experienced panel at #NAPABA24. Speakers will explore key topics like influencer partnerships, social media regulations, “dark patterns” in design, and FTC guidelines for consumer reviews. Speakers: Zheng Wang, BBB National Programs Sarah Shifley, Federal Trade Commission Charles Chen, formerly with Uber Learn more: https://lnkd.in/eaZKXwjE
National Advertising Division (NAD) reposted this
Tomorrow, BBB National Programs’ Katherine Armstrong, National Advertising Division (NAD) Deputy Director, will speak on an American Bar Association webinar breaking down the necessity of the administration’s recent Time is Money Initiative, as well as potential unintended consequences. Speakers: Katherine Armstrong, BBB National Programs Andrew R. Nigrinis V., Ph.D., Legal Economics LLC Randi Singer, Sidley Austin LLP Learn more: https://lnkd.in/gA9STnMc
Are you a U.S.-based company advertising to a global audience? In this #AdWatchers clip, Sibylle Stanciu-Loeckx, Director of the International Council for Advertising Self-Regulation (ICAS) emphasizes the importance of staying aware of countries’ varying advertising regulations. Listen to the full episode: https://hubs.la/Q02W8wCY0 Access ICAS’ Global SRO Database: https://hubs.la/Q02W8z0k0
Direct Selling Self-Regulatory Council Recommends Lovvare Discontinue Earnings and Product Performance Claims Read the case decision summary: https://hubs.la/Q02VZT0V0 #CaseDecision #DirectSelling #SelfRegulation
James Hardie Appeals National Advertising Division Recommendation to Discontinue Certain Claims for its Fiber Cement Siding Read the case decision summary: https://hubs.la/Q02VG0VC0 #CaseDecision #AdLaw #SelfRegulation