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Bloomberg shares how NYT Cooking has thrived in the competitive digital food space over the past decade by blending sleek videos, a catalog of 24,000 recipes and an engaged community of home cooks. In 2024, Cooking attracted more than 456 million visits. Views on the NYT Cooking YouTube account soared 72% in 2024 from the previous year, with more than 4.3 million hours watched. https://lnkd.in/ejDyeeSe
Last week, our vp of sales Guy Griggs and The New York Times political reporter and host of “The Run-Up,” Astead W. Herndon, joined the stage at WPP's Stream for a conversation about Trump's first 52 days in office. Astead offered his insights in a look back at the election, and shared his thoughts on the swiftly evolving political landscape just weeks into Trump's second term.
New York Times Advertising reposted this
We recently launched “Craft of Sport,” a new series published on The New York Times and created by T Brand, the content studio of New York Times Advertising. Developed for UBS, this series celebrates the mastery, mindset and authenticity of some of the world’s greatest athletes. In Part I, tennis legend Andre Agassi shares the lessons he’s learned on and off the court and how he found his purpose. 👉 Visit the program below: 🎾 Part I: Andre Agassi on Everything — and Nothing — to Do With Tennis https://lnkd.in/eXpyWSpA #nytimes #brandedcontent #newyorktimesadvertising #sports #tennis
Our next "Business Driver" has been instrumental to the department, serving as the glue that connects various teams. After a shift in his reporting lines, he jumped right in to ensure a smooth transition, while continuing to advise on best practices for client work. A self-starter, he is solutions-oriented, bringing value to external conversations and readily volunteers to assist on various projects. In a brief period, he has emerged as an expert, helping partner teams truly grasp how their clients can best utilize our measurement solutions. Congrats Daniel Kallista! 💪
📣 We're heading to Austin! If you're attending #SXSW this week, don't miss our two panels taking place on Monday: ▪️ Joy Robins, our global chief advertising officer, in conversation with Instacart's Laura Jones, moderated by Axios' Sara Fischer. ➡️ Details here: https://lnkd.in/eruxQQSW ▪️ Tanisha A. Sykes, editorial director, T Brand Studio, in conversation with U.S. Bank's Greg Cunningham, MBA, Ivan McClellan and Nathan Bradford Jr. ➡️ Details here: https://lnkd.in/e7XT9Vid Hope to see you there!
Meredith Kopit Levien, president and chief executive officer of The New York Times, recently joined "The Angle" podcast hosted by T. Rowe Price. Tune in to hear from Meredith about 🎧: ▪️ The evolution of the newspaper industry and the two things that have underpinned The Times's digital transformation. ▪️ The value of high-quality, original and independent journalism in today's society. ▪️ How to balance short-term business priorities while playing the long game, and more. Listen here: https://bit.ly/4inaZz6
Joy Robins, our global chief advertising officer, has been recognized as one of the 2025 Inspiring Women by Campaign US in the "Breaking Brand Barriers" category. This award highlights her exceptional leadership and ability to push boundaries to create impactful brand narratives. Joy's work exemplifies resilience and creativity, making her a role model for aspiring leaders in the field. Join us in congratulating Joy for inspiring the next generation of leaders! 🙌 #InspiringWomen #Leadership #CampaignUS
Our next Business Driver is being recognized for her countless contributions and commitment to excellence. As a manager on our Measurement and Insights team, Lauren Carlos leads vital research that drives our market-positioning strategy. Her ongoing work across a number of projects is the backbone of our industry-leading client events and relationships. Lauren also supports NYTA's Product Council, our exclusive group of media professionals who offer valuable feedback and insights on our product roadmap. Her colleagues describe her as extremely dedicated, proactive and strategic. Congratulations, Lauren! 💪
Sometimes love is perfectly imperfect. Prime Video came to T Brand Studio, the content studio within New York Times Advertising, to promote “You’re Cordially Invited,” its latest original film starring Will Ferrell and Reese Witherspoon. To bring the world of two perfectly imperfect weddings to life, we developed an attention-grabbing print ad and accompanying digital assets, aptly titled, “You’re Cordially Invited.” The full-page print ad, which ran in The Times’s Sunday Styles section alongside Vows editorial, featured a duo of rival wedding invitations, meant to represent the dueling families in the film. Cheers to this swoon-worthy collaboration. We know what we’ll be watching tonight 🍿.
Congratulations Sarah (Kunze) Brocato for being recognized for demonstrating exceptional integrity. As a senior programmatic analyst, Sarah plays a critical role in supporting the growth of our business. Whether she's supporting new deals or overseeing workstreams with multiple stakeholders involved, her contributions are always thoughtful and impactful. We're very grateful to have you on the team 💪 .