Pinterest Business

What's the business value of reaching consumers when they're in a positive mindset? Ali Amarsy, CSO of Digitas North America explains that engaging with people during their calm and open mindset on Pinterest can translate to commercial gain 📌

Meet the Pinterest Educators! We’re excited to partner with six experts, Kate Ahl, Heather Farris, Corbin White, Jenna Kutcher, Kaya Marriott and Archana Haarnack, who’ve each helped creators, merchants and businesses grow and thrive with Pinterest as a core part of their content strategy. We’re passing the mic to them to spill the tea on how they achieved their success, and help you do the same 👉 http://spr.ly/60450ra4P

Ready to dive into Pinterest's powerful business tools and kick off your first ad campaign? Or just looking for a quick refresher to keep your ad strategy sharp? Our Pinterest Business Community has you covered with a free "Getting Started with Ads" workshop on March 19 at 10:00 AM PT/1:00 PM ET. 🗓️ Register now and get ready to elevate your ad game with confidence: http://spr.ly/60400zkEG

“To help effectively scale your lower-funnel campaigns on Pinterest, we have a suite of tools to help you drive success.” Hear more from Pinterest’s Senior Performance Solutions Partner Marley Garrabrant and Performance Solutions Lead Maddie Guy on how you can unlock peak performance, in episode 10 of Creating for Pinterest: http://spr.ly/60460P2wY

📌 Great ideas spark action - and that’s exactly what we’re helping brands do at Pinterest. I had the chance to sit down with Kimeko McCoy for the latest episode of the Digiday Podcast. We discussed how Pinterest’s business has transformed from selling views to selling clicks & conversions to help brands maximize results across the funnel. We closed out 2024 strong! We had a milestone Q4, reported our first billion-dollar revenue quarter and our biggest holiday shopping season yet. Our investments in AI and measurement are delivering value for advertisers while ensuring a seamless experience for our users. 🎧 Listen in to hear how we’re scaling lower-funnel solutions and leveling-up for the year ahead:  https://lnkd.in/g749RrCx #Pinterest #Advertising #DigidayPodcast

I recently spoke with Krystal Scanlon at Digiday about Pinterest's 2025 plans! We chatted about how Pinterest is committed to being the best partner for retailers globally. This means doubling down on our visual search capabilities, expanding our international presence, and bringing more innovative tools like Performance+ to empower advertisers of all sizes. Looking forward to what’s to come this year! Read the full interview here: https://lnkd.in/gzNK6BZh

At Pinterest, we aim to create a safer, more inclusive and more positive internet through our products and policies — because for people and brands to feel inspired and be inspiring, they first have to feel safe. We’re proud to share that we received our brand safety recertification from the Trustworthy Accountability Group (TAG), a global organization for fighting online fraud and protecting brand safety in digital advertising. This recognition reinforces our commitment to making Pinterest a positive environment for both users and brands and affirms that we're moving in the right direction. Explore our dedicated brand safety hub that outlines our multi-year effort to make Pinterest a safer and more inspiring place on the internet: https://lnkd.in/eaTf-Upn. 

Primark 🤝 Pinterest: the ultimate shoppable inspiration! It’s a big day: today, Primark is releasing its first-ever new home collection that has been inspired by trends on Pinterest.   People come to Pinterest for inspiration…  and also to shop.  Our Collage tool lets Pinners put together their favourite home looks using the new Primark collection - and for the first time, they can now shop Primark’s home products on our platform, using Click & Collect directly via Pinterest. Pinterest is the home of inspiration, and this collaboration with Primark showcases just how powerful our trends tool is for brands.  Discover more via the article in the comments.

“ We're a platform that helps people find better ideas, enriches people's lives and brings them joy” -  No better way to describe what fuels our mission at Pinterest. I had so much fun speaking with Bill Thorne and Retail Gets Real at the National Retail Federation’s Big Show earlier this year. We discussed how Pinterest is providing value for our cross-generational audience, and how we’re using AI to deliver an engaging and hyper-personalized shopping experience. We also dove into the unique trends identified in this year’s Predicts report, and discussed how emerging patterns in consumer behavior could shape the year ahead (in addition to Bill’s love of pickles and the Pinterest Predicts trend #picklefix). Pinterest is a destination for our users to find what they love, so It was such a pleasure to hear how much the crew at NRF loves Pinterest!📌  Listen to my full conversation with Retail Gets Real here: https://lnkd.in/eX2PrBWi

Find out how to turn your marketing campaigns into measurable results. Join our live webinar to learn the innovative tools and strategies you need to reach high-intent audiences and optimize your campaigns. Plus, snag our free step-by-step tactical guide for advertisers. Wednesday, March 12th, 2025 10am PT | 1pm ET 🗓️ Register now: https://lnkd.in/dnHbbc_U