Pinterest Design

Honored that Pinterest is among Fast Company’s Most Innovative Companies in social media for another year in a row. We’ve significantly accelerated innovation over the last two years – and body type ranges and Collages are among the powerful features that have come from that acceleration. AI is now central to our product, how we build and what makes us special – from our positivity to our personalization, from the shoppable features that allow our users to turn their dreams into reality to the AI-powered performance products that our advertisers are leveraging to get better, more measurable results. And we’re not taking our foot off the gas.  Look out for even more experimentation and innovation ahead. #FCMostInnovative https://lnkd.in/gjVmjTVt

What's the business value of reaching consumers when they're in a positive mindset? Ali Amarsy, CSO of Digitas North America explains that engaging with people during their calm and open mindset on Pinterest can translate to commercial gain 📌

Pinterest was at the World Economic Forum in Davos, Switzerland in January to share insights on critical topics like AI and distraction-free schools. Discover more about our work advocating for – and designing – solutions for teens, plus how we're tuning AI for good. https://lnkd.in/eAYQXEaE

Pinterest had a banner year in 2024. Here are some highlights from our Q4 and full year 2024 earnings call today: 🚀 Delivered our first billion dollar revenue quarter: $1.15 billion in Q4 2024, 18% growth year-over-year. We closed out 2024 with $3.6 billion, 19% growth year-over-year. ⬆️ Achieved another all-time high: 553 million Monthly Active Users. Not only that, users are coming back more often. 🛍️ Holiday shopping was big on Pinterest: We achieved our highest volume of revenue ever for Cyber 5, powered by new products like our gift guides, Pinterest Performance+ and promotion ads. ⏩ Grew clicks to advertisers 90% and delivered record number of clicks thanks to our lower funnel focus and AI-powered performance ads.

Style is woven with Black history. 🪡 At Pinterest, we’re proud to honor Black History Month with “Tailored,” a celebration of Black fashion. “Tailored” showcases how clothing can be a form of communication. And on our platform, every search and save is another way to tell your story. This February, find ideas tailored for you on Pinterest. 📌 👔 Get inspired by Black creators: https://lnkd.in/emiuTvNG 🛍️ Discover your new favorite brands: https://lnkd.in/ePhNVpxy

Student phone use in schools is increasingly becoming a distraction from learning – and worse, a challenge to youth safety and mental health. That’s why I’m proud that Pinterest is the first major tech platform to call for distraction-free schools. As I shared at the World Economic Forum today, we’re laying out a vision for how we can all work together to support educators in doing what they do best – teaching – and make sure our students remain safe and focused in school. Ahead of my panel with Jonathan Haidt and Frank McCourt, I spoke with Naomi Nix of The Washington Post about our call for states to adopt phone-free school policies and how Pinterest is doing its part to engage state governors, help schools with funding for implementation, and discourage students from using our platform during school hours, if not for a school purpose, when they should be focused on their learning.  https://wapo.st/4h5ZNGM  #WEF25

On this Martin Luther King Jr. Day, I’ve been reflecting on my own journey  – and how Dr. King’s vision for a more equitable world informs my values and priorities at Pinterest and beyond. Here are some of my thoughts – and a quick preview of what I’ll be focused on as I represent Pinterest in Davos, Switzerland at the World Economic Forum #WEF25 this week:

Pinterest's trend predictions always set the tone for the year. Now we're setting the hues, too. Introducing: the 2025 Pinterest Palette. We've identified five soon-to-be-trending colors — Cherry Red, Butter Yellow, Aura Indigo, Dill Green and Alpine Oat — that we predict Pinterest users will be searching, saving, and shopping the most in the year to come. Use them to inspire your mood boards, your shot lists, and to future-proof fashion, furnishing, and beauty launches. Next step: pinning myself a dill green purse...

New Year's resolution: In 2025, I will make my Pinterest dreams a reality. ✨

Pinterest Predicts is like a crystal ball for what consumers will want to buy next year. Nearly 80% of our predictions about trends came true in the last five years. Our best-in-class trendspotting process leverages the curation signals of over half a billion users on our platform. And this time around, 65% of the 2025 trends we see on the horizon are entirely driven by Gen Z, who are more than 40% of our users.  Want to know what “cherry coded” or “castlecore” mean for the makeup and home decor aesthetic that Gen Z and Millennials will be purchasing next year?  Get a front row seat to the future here: https://lnkd.in/gt_ysW7t