Powersports Business

While many manufacturers have used fiber-reinforced plastics for over 60 years in boat hulls, swimming pools, and other products, there is still room for further development, so Yamaha Motor has begun new R&D projects to explore using plant-derived composites such as flax fiber in PWC hulls! We thought this was pretty cool news:

Our latest podcast episode is out now!!! Learn from marketing director and motorcycle enthusiast Sarah Walker📈 (All Power Hour podcasts can also be listened to on Spotify, Apple Music, Podbean, or any other platform you use to listen to podcasts). #marketing #powersportsdealer #socialmedia #digitalmarketing

💥 Powersports Dealer Highlight 💥 Truly a family-owned and operated dealership! Father-and-daughter duo Mike Venziano and Misty Rohdes own Rich’s Yamaha of Lockport, Illinois, and passionately run their dealership alongside other family members. 

We are at the CFMOTO dealer meeting today, waiting to get out for a ride, and killing time with a quick walk around of the display area. Dealers here seem happy with the new sport UTV and utility machines, as well as the 675 sport bike and new 450 adventure bike. More details to come soon.

The SEPTEMBER EDITION of our magazine is available online!!!! We dive into the F&I department, share ATV/UTV trends, and learn from dealers in Illinois and Maryland. Early bird registration is open for the 2025 Powersports Business Accelerate Conference so we also share what to expect at the upcoming conference! Check it out:

💥 Powersports Dealer Highlight 💥 Onyx Moto of Lemon Grove, California, takes on Moto Morini!

We recently sat down with DX1's Anthony Azevedo! Check out the latest Power Hour podcast:

💥 Powersports Dealer highlight 💥 Digital Marketing Director Sarah Walker shares how she makes Team Powersports stand out on social media. (The dealership hosted a Can-Am On-Road Demo Ride Experience, and the event was 40 percent booked before it took place. Can-Am informed her that the average pre-booking rate was 10 percent. Walker credits the higher pre-booking numbers to the dealership’s heavy promotion on social media).

Check out the latest Power Hour podcast!!! Brendan Baker speaks with Luis Rojas, national sales manager of Keeway America. The company recently released some interesting new models, including a small-cc V-twin bike. And we talk about the recent acquisition of a legendary but dormant Italian brand, Morbidelli and how that is going. (All podcasts can also be listened to on Spotify, Apple Music, Podbean, or any other platform you use to listen to podcasts).

Use the link to register for the Accelerate Conference today!!!! ▪ Designed for powersports industry leaders and dealers, the Powersports Business Accelerate Conference brings together the best and brightest minds in the industry for thought-provoking seminars, roundtable discussions, and networking opportunities. ▪