Roku Advertising

Did you know "Yellowstone" was the most-searched title in the US during the first 6 months of the pandemic? Five years later, Roku's insights helped Axios compile a list of the TV and movies that helped get us through lockdown: https://lnkd.in/e-kKmHNj #Streaming #Advertising

In our "Short Takes with Marketers" series, Annie McAndrews explains how streaming TV and Roku have helped Pandora Jewelry address key marketing challenges. Watch it. https://lnkd.in/eS2e6PrY #Streaming #Advertising

📢 ViX made a bold move to reach Spanish-language viewers with Roku home screen video ads—and the results were 🔥. The campaign drove a 73% lift in awareness and a 46% increase in intent to watch ViX. Get the full details. https://lnkd.in/g7ipYTty #Streaming #Advertising

At Monday's PMX Lift Live in Chicago, Roku's Liz Ellis joined a panel about high-impact units that go beyond traditional :15 or :30 spots. Attendees learned how to add these formats to their media mix and then continued the discussion at happy hour. Roku is a proud PMX Lift partner. #Streaming #Advertising

Frequency management is evolving. This week at CTV Connect, Roku's Ziggy Zografakis will take part in a session unpacking how brands can find their audiences in streaming while avoiding overexposure. https://lnkd.in/eHpx4kGc

How does Pandora Jewelry balance upper- and lower-funnel marketing goals? In this “Short Takes with Marketers” clip, Director of Media Annie McAndrews explains the brand’s approach. https://lnkd.in/eS2e6PrY #Streaming #Advertising

Neutrogena’s science-backed Hydro Boost line wanted a boost to stand out in the skincare aisle. Learn how the dermatologist-recommended brand found difficult-to-reach audiences on Roku: https://lnkd.in/eGwUqZ4Y #Streaming #Advertising

Join Keanu Reeves and Gard Hollinger on a journey of curiosity. Visionaries is now streaming free on #TheRokuChannel! https://lnkd.in/eJQxgjyi #Streaming #Advertising

Assembly Global and GALE are big fans of streaming TV advertising. Brands can drive awareness at the top of the funnel and action at the bottom, with all the data and measurement benefits of digital. Learn more: https://lnkd.in/gQfj6Dtk #Streaming #Advertising

The Roku Ecosystem is open and interoperable. Watch "Short Takes with Marketers" to learn how we're working with brands and partners to help them succeed in streaming TV.   https://lnkd.in/eHCjyAey #Streaming #Advertising