Snap for Business

Snapchat’s Lead Gen Ads are delivering real results for small and midsized businesses! We’ve recently made improvements to our Lead Gen Ad suite — resulting in a 69% reduction in cost per lead. Our very own Kathleen Gambarelli talked with AdExchanger about ways we're helping SMBs build their customer base and drive lower-funnel conversions: https://lnkd.in/eNcj3GzZ

This Halloween, Snapchat is enhancing storytelling with Phantom House 2 — where four creators face their deepest fears in a spine-chilling, first person experience. By blending entertainment and cutting-edge AR, we’re creating a whole new level of interaction. We’re also excited to partner with iconic brands like State Farm and Hulu to deliver exclusive Halloween Lenses, branded content, and much more — all at your fingertips on Snapchat. Dare to step into twisted realities? All episodes are now streaming here: https://lnkd.in/ecxQzRwM

Snapchat makes celebrations more shareable. 👻🍬 Have you used Snap AR this Spooky Season? Tell us how! ⬇️

Today, we announced our earnings results for Q3 2024. This quarter, we delivered $1.37B in revenue and our community grew to 443M DAU! Learn more at investor.snap.com.

We’ve partnered with Paramount on a new Yellowstone x Bitmoji collection in lead up to the fifth and final season’s premiere! From branded hats and t-shirts to the Beth Dutton look of their dreams, Snapchatters can embrace their cowboy chic aesthetic this season. Explore the looks: https://lnkd.in/e4HdQ4Gx

Snapchat for Business has officially launched in Vietnam! We're excited to bring Vietnamese brands the opportunity to reach our large and engaged global audience. Learn more: forbusiness.snapchat.com

At our first-ever Snap Street in East London, advertisers, creators, and brands had the chance to participate in two awesome days of programming including pitch competitions, panels with industry experts, and live demonstrations of our new fifth generation Spectacles! Over the weekend, the event opened up to the public, allowing shoppers to experience a look at the “high-street of the future” featuring AR and IRL experiences by our amazing partner brands Depop, Boots UK, and Cosmopolitan! Attendees could shop using AR vanity mirrors, get their hair and makeup done, partake in yoga and crafting sessions and more. What was your favorite part?

We’re partnering with LeadsBridge to optimize Lead Gen Ad management for Snapchat. Check out their insights on generating and nurturing leads on Snap: https://lnkd.in/gQVA-qUK

We’re excited to partner with Adobe Experience Cloud on Adobe’s new GenStudio for Performance Marketing product! Launching soon for Snapchat ads, the partnership will enable brands to automatically send ad creative, including copy and images, directly to Snap in predefined formats. As campaigns run in market, ad performance data will be sent back to Adobe GenStudio and these insights will allow brands to adjust their ad content on a daily or even hourly basis, as trends and market conditions change. Learn more: https://lnkd.in/eAyfptJR

Our recent study with EMARKETER found that many marketers are seeking alternatives to last-click attribution, moving toward more holistic models that represent engagement across platforms and throughout the full funnel. A trusted measurement solution is media mix modeling (MMM) – which is having a renaissance – and many brands are working on better and faster MMM as their north star KPI for full-funnel measurement. Read the full report: https://lnkd.in/dQd2uy9q