CHARGE's Sponsorship Success Method

Our free sponsorship deck template has helped thousands of sponsorship seekers. Now, we've developed another game-changing tool. 👇👇 Our new online course, "Building a Winning Sponsorship Deck," is designed to help sellers create the perfect deck to attract the right sponsors. In less time than it takes to watch a great movie on Netflix, novice sellers will learn the secrets used by sponsorship professionals. Check it out. https://lnkd.in/gNMhVvyX 

Join us on October 23rd at 1:30 PM ET! Submit your question(s), and our sponsorship #experts will answer them live. This is your chance to tap into years of #sponsorship experience to gain valuable insights that will help you navigate the ever-changing landscape of sponsorship. Register here: https://lnkd.in/gxGxRg8T

At CHARGE, we want you to achieve sponsorship success; that’s why we offer over 100 FREE resources. One of those is our YouTube channel, which offers #insights into the complexities of sponsorship. Our channel offers: - Weekly shorts that cover quick sponsorship tips and insights that you can use to level up your #programs. - Long-form videos that take a deeper dive into sponsorship #strategies and best practices that drive results. Check out our YouTube Channel: https://ow.ly/gEy350TLJBA

"In #motorsports sponsorship, where the competition for attention and investment is fierce, the ability to stand out and make a lasting impression is paramount. Customization isn’t just a nicety; it’s necessary in today’s market, where authenticity and relevance reign supreme. A one-size-fits-all pitch won’t cut it."   Learn more about #sponsorship customization in our article below with Performance Racing Industry (PRI).    Are you attending the PRI Show in December? Check out our seminar, "Customizing Sponsorship Decks: Dialing In The Perfect Pitch to Find Sponsors," on Thursday, December 12th. Details in the comments below. #PRI2024 #PRIShow

Customize your #sponsorship proposals to align with each sponsor's needs to help build stronger relationships.

Have #sponsorship questions that need answering? Check out our upcoming Ask Me Anything ZOOM webinar. Register below!

#Sponsorship Tip of the Week: Show Sponsors The Impact They Make   Strengthen your relationship with #sponsors by demonstrating how their support directly impacts your #nonprofit's mission.   Here’s how:   1. Share Success Stories: Highlight real-life examples of how their contributions have made a difference. 2. Provide Data: Use #metrics to show measurable outcomes tied to their sponsorship. 3. Offer Exclusive Insights: Keep #sponsors informed with regular updates, behind-the-scenes looks, or personal thank-yous from those they've helped.   When sponsors can see the tangible results of their support, they’re more likely to continue #investing in your mission. 

Ensuring a good fit between the #sponsor and the property is critical to any successful partnership. When this alignment is missing, it can lead to confusion among the audience and dilute the #sponsorship's effectiveness.

Don’t underestimate the power of your connections. Start by reconnecting with past colleagues, #partners, and clients. This will provide you with a foundation of trusted contacts who may know potential #sponsors or provide valuable introductions. Attend industry conferences, trade shows, and #networking events to build your contact list. Being active in these circles helps you stay top-of-mind and allows you to build meaningful #relationships. Leveraging your network allows opportunities for warm introductions to new #prospects while helping build your credibility.

#Sponsorship Tip of the Week: How to quantify a brand’s exposure   Often, sponsorship sellers position the idea of generating more brand exposure for a potential #sponsor.    But what are the tools that can help quantify the exposure that was received?   Track impressions - Use tools like website analytics, social media insights, and broadcast reports to help show #brand exposure.   Leverage event traffic and visibility - Use data like ticket sales, foot traffic, and video content views to estimate exposure.   Assign monetary values - Use industry-standard rates to assign a dollar value to the number of impressions or media exposures the sponsor receives.   By combining these methods, you can accurately quantify brand exposure and provide meaningful data to your sponsors.