Spotify Advertising

Gen Z has a reputation for catapulting new sounds into the cultural spotlight—but how do they view themselves? 💤 🤔 Check out the full report to get actionable Gen Z trends and insights for your marketing plans—and find out if you guessed the correct stat below! ➡ https://lnkd.in/gvF6VQeD ⬅

We recently partnered with MAGNA Global on a study that uncovered the most effective tactics for creating breakthrough podcast ads. Check out the report to get data-backed recommendations to inform your next podcast ads campaign!

Gen Zs are soundtracking their lives on Spotify, and our 2024 Culture Next report unpacks the latest Gen Z trends we’re seeing on the platform. Check out the full report to get actionable insights for your marketing plans—and find out if you guessed the correct stat below! ➡ https://lnkd.in/gvF6VQeD 💤

Last week’s Spotify Supper in London delivered a scintillating evening that showcased the magic of Spotify in a way that resonated with our partners 🎶💚 We took guests on an immersive dining journey, exploring how Spotify is the essential daily companion—all without leaving the dining table! 🌅🍽️ And with a stunning live performance and Q&A with Jordan Mackampa, it truly was a night to remember. Next stop: Melbourne! 🇦🇺

Last week, we published Culture Next 2024—our annual Gen Z trends report—to unlock fresh data and insights around how Zs are shaping culture on our platform through their streaming habits and preferences. Check out the full report to find out if you guessed the correct stat below! https://lnkd.in/gvF6VQeD 👀 💤

Rachel Lindsay, Camila Cabello, and Spotify's Jessica Levinsohn spilled the tea at Advertising Week on how Spotify enables creators and brands to connect with fans. Check out the highlights with this @Variety exclusive.

No one embraces Spotify as a part of their daily routine more than Gen Z—who are building their coming-of-age soundtrack with Spotify right now. In this year’s Culture Next report, we explore how young fans and creators connect with and shape culture on Spotify, and how brands can tap into these insights to create more relevant campaigns. 💡 Try our interactive trend analyzer to see what Gen Z streaming trends you match with! https://lnkd.in/gvF6VQeD 📈 💤 #marketingstrategy #marketingtips #digitalmarketing #culturenext

Add this session to your schedule! Hear from global music icon @camila_cabello, podcaster and media personality Rachel Lindsay, Spotify Advertising's Jess Levinsohn as they explore how the platform helps artists and podcasters deepen their bond with audiences, creating a rich opportunity for advertisers. Discover how Spotify is shaping and reflecting Gen Z culture, providing more moments for brands and creators to capture their audiences' attention. Bookmark this session: https://bit.ly/3NdVJHa #AWNewYork24 #THEPENNDISTRICT @THEPENNDISTRICT

Ugly sweaters are nice, but the gift of campaign ROI is even better. With Spotify Ads Manager, brands can leverage audio and video ads to reach holiday shoppers in an engaging environment. Discover why Spotify Advertising should be on your media plan. ➡️ https://lnkd.in/ecMcqVyn ⬅ Sources:  Slide 2: Spotify x Qualtrics Holiday Shopping Survey, US Spotify Free users and Podcast Listeners, 18+; April 2023, Global Slide 3: Nielsen Brand Effect & Kantar Brand Lift, Q1 2021 - Q1 2023, n=314 #holidayshopping #marketinginsights #marketingtips

Podcasts are still going strong, with an audience that's truly passionate about them!🎧🎙️ A recent study by MAGNA Media Trials and Spotify Advertising gives us the lowdown on creating effective podcast ads - from perfect ad length to music, voiceover tone, and contextual alignment. Learn about our findings here: https://lnkd.in/d3vYRzCe #media #marketing #advertising #podcasts #audio