Swift Marketing Insights

Is Generative AI the magic lamp for content creation? While AI tools promise to revolutionize how we work, it's not about finding the perfect "Gen AI Genie," but using it wisely. Our latest article explores the promise and potential pitfalls of AI in content creation. Read our analysis of the human element and the future of HE+AI: [https://lnkd.in/d-cr_JpM] What are YOUR thoughts on the future of AI in content? Share your insights below! #GenerativeAI #ContentCreation #AI #Marketing #Innovation #Technology #SwiftMarketingInsight #FutureofWork #HE+AI #ArtificialIntelligence #ContentMarketing #DigitalMarketing

Ruder Finn doubles down on B2B power! The global communications leader just acquired Big Sky Communications, a customer marketing powerhouse, to revolutionize customer storytelling. Kathy Bloomgarden, CEO of Ruder Finn, emphasizes that "one of the most powerful ways to build trust and create a framework for brand loyalty is through customer storytelling." What does this acquisition mean for the future of B2B marketing? We dive into the details of this strategic move and its impact on the industry. Read the full story: [https://lnkd.in/dCVSD4TX] Let us know your thoughts on the acquisition and its impact on the industry. #B2BMarketing #CustomerMarketing #Storytelling #Acquisition #RuderFinn #BigSkyCommunications #Communications #PR #MarketingStrategy #SwiftMarketingInsight

Forrester's B2B Summit 2025: Unlock Growth with Expert Insights & O.A.R.! Are you a B2B marketing, sales, customer, or product leader looking to accelerate growth and stay ahead of the curve? Then Forrester's B2B Summit North America in Phoenix (March 31 - April 3, 2025) is a must-attend event! This summit offers: - Actionable Insights: 100+ interactive sessions and keynotes from Forrester analysts. - Proven Strategies: Learn how to transform your revenue process and maximize buyer value. - Unforgettable Experience: Enjoy a headlining performance by the legendary rock band O.A.R.! Don't miss out on this opportunity to connect with industry leaders and gain the knowledge you need to succeed in the evolving B2B landscape. Register today: [https://lnkd.in/d4ewr25w] What are your biggest B2B growth priorities for 2025? Share your thoughts! #B2BMarketing #B2BSales #Forrester #B2BSummit #OAR #Leadership #GrowthStrategy #Phoenix #BusinessDevelopment #SwiftMarketingInsight

Did you know Snapchatters in the UK spend twice as much as non-Snapchatters on Valentine's Day? 🤯 That's just one of the data-packed insights from Snapchat's new study! We break down how brands can tap into this high-spending, socially-driven audience using AR, personalized offers, and peer influence. Get the data on SwiftMarketingInsight: [https://lnkd.in/dddeVUdX] #ValentinesDayMarketing #SnapchatMarketing #DataDrivenMarketing #SocialMediaTrends #MarketingInsights #SwiftMarketingInsight

Tired of probabilistic ABM? Astrad's new platform uses 100% deterministic data to pinpoint high-value accounts with unmatched accuracy. This means less wasted spend and stronger ROI for your B2B campaigns. We dive into the details of this game-changing update. Read now: https://lnkd.in/dagxQ_4g #ABM #B2Bmarketing #AccountBasedMarketing #MarketingAutomation #PrecisionMarketing

Stop guessing, start knowing! LinkedIn's new guide is here to revolutionize your B2B marketing measurement. Learn from real-world examples and expert tips on tracking deeper interactions and maximizing your ROI. This guide is geared towards B2B marketers but its insights can benefit any brand. Unlock a holistic view of your marketing performance! Read our breakdown and grab the full guide here: [https://lnkd.in/d7wP8Dpw] Follow SwiftMarketingInsights for more actionable marketing insights! #B2BMarketing #MarketingMeasurement #LinkedIn #MarketingStrategy #DataDrivenMarketing

Don't panic about DeepSeek! While the U.S. stock market initially reacted negatively, this Chinese AI model is actually great news. Its efficiency and open-source approach lower the barriers to AI adoption for all businesses. This means more productivity and innovation across sectors, driving long-term economic growth. Though testing is still important, this development could be transformative for the U.S. market. Read more: https://lnkd.in/dNW_AexC What's your take? #AI #ArtificialIntelligence #DeepSeek #StockMarket #Innovation #Technology #TechNews #Business #Economics #Productivity #Efficiency #OpenSource #Investment #MarketAnalysis #FutureofAI

Huge congratulations to Cort Irish for his appointment to the MMA Global B2B CMO Council! This is a great step forward for #marketingleadership. We’re eager to see what innovative ideas come out of the #MMAGlobal collaboration. Read more: https://lnkd.in/dWuAEqfc #B2Bmarketing #dataanalytics #marketingstrategy #claritas #marketingnews

LinkedIn just dropped some 🔥 B2B marketing insights! They're pushing for bolder, more creative ads in 2024! Forget playing it safe; now it's all about eye-catching visuals, resonating with human truths, and offering value upfront. A whopping 90% of CMOs want bolder campaigns – are you ready to step it up? Test, learn, and get creative. Read more: https://lnkd.in/d9SsWH7d What's your take on this shift? Let’s discuss below. #B2BMarketing #LinkedInMarketing #SocialMediaMarketing #DigitalMarketing #ContentMarketing #MarketingStrategy #CreativeMarketing #MarketingTips #Advertising #BrandBuilding #BrandAwareness #ROI #MarketingTrends #BusinessStrategy #CMO

DemandScience and Terminus have merged! This creates a B2B marketing giant offering a powerful, all-in-one platform. Get ready for improved lead generation, faster deal closures, and better ROI. This means more efficient and effective marketing for B2B companies. The future of B2B marketing is here! Read more: https://lnkd.in/d-5upbsZ What are your thoughts on this game-changing merger? #B2BMarketing #MarketingMerger #DemandScience #Terminus #ABM #AccountBasedMarketing #LeadGeneration #MarketingTechnology #SalesTech #MarketingAutomation #RevenueMarketing #BusinessGrowth #TechMerger #MarketingInnovation #B2BTech