84.51˚ Kroger Precision Marketing’s Cara Pratt has a reputation as one of the key innovators of retail media. She dives into how she stays current on what's coming next in the retail media industry, what piece of innovation she has her eye on, the importance of cultivating sustainable media through emission tracking, and why performance signals have to be at the forefront of measuring the impact of advertising with our Editor-In-Chief Stephanie Paterik: https://bit.ly/4eLFPPY #retailmedia #advertising #retaildata
About us
The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.
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Updates
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"True transparency and efficiency via header bidding can only be achieved when all programmatic demand competes with equal privilege," according to Snopes.com's chief revenue officer, Justin Wohl. He makes the case for unlocking the full potential of the open market for publishers and marketers alike, and creating a more equitable and prosperous open web for all in a recent op-ed. #advertising #programmatic #adtech
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Our own Ilyse Liffreing is sitting down with Under Armour's Brian Boring, Director Wes Walker, and Tool of North America's Dustin Callif at Advertising Week New York to discuss the importance of brands, agencies, directors, and production companies finding ways to incorporate new technologies into their process. Register to attend: https://bit.ly/3XZc0G9 #AWNewYork24 #AI #advertising
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Inside this edition of The Current: - The Department of Justice is making the case that Google gave publishers no choice but to do business with it by maintaining a monopoly over several ad tech markets. - Heritage brands are uniquely qualified to lean into nostalgia and appeal to multiple generations. - On this special edition of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case in Google's adtech antitrust trial. - United Airlines recently launched Kinective Media℠ by United Airlines, the airline industry’s first media network. Mike Petrella joins The Current Podcast to explore how first-party data could change the future of people’s travel experiences. #adtech #digitaladvertising #advertising
The Google ad tech trial explained
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Last week’s interest rate cut by the Federal Reserve couldn’t have come at a better time for consumers as the holiday season approaches. And the news will likely put a spring in marketers’ steps as they enter the busiest shopping period of the year. #marketing #digitaladvertising #advertising
How marketers can make the most of the long-awaited Fed cut | The Current
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United Airlines recently launched Kinective Media℠ by United Airlines, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences. This week on The Current Podcast, United's Managing Director, Strategic Partnerships, Mike Petrella explores how networks can differentiate themselves, why the lines between what’s endemic versus non-endemic are being blurred, and why that ad experience isn’t limited to in-flight journeys: https://bit.ly/3MWvg0X #advertising #retailmedia #digitaladvertising
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Google is in the middle of its defense during the third week of the DOJ's adtech antitrust trial. On this episode of The Current Report, attorney Tom Blakely shares why he believes the government has a strong case: https://bit.ly/3BcoIZe #adtech #digitaladvertising #antitrust
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According to Stagwell CEO Mark Penn, news readers are a critical yet under-tapped marketing audience and brands need to go beyond their concerns about safety to embrace the opportunity when evaluating news advertising. He makes the case for why brands are missing out if they buy into the brand safety myths and abandon news in a recent op-ed: https://bit.ly/3ZEI17J #brandsafety #advertising #journalism
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When Tupperware filed for bankruptcy, it underscored a difficult truth for heritage brands: Age-old fan love by itself isn't enough to gain the favor of new generations. At last week's Engineering Brand Love Summit, heritage brands came together to discuss how they're ensuring they remain relevant to modern consumers by incorporating nostalgic elements while innovating with messaging and channels. #brandmarketing #advertising #marketing
When legacy isn’t enough: Heritage brands must embrace both nostalgia and innovation | The Current
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The revelatory antitrust trial over Google's digital advertising business is shining a light on Google's business practices, as the DOJ makes the case that the company maintained a monopoly in three ad tech markets by stifling competition. As the trial approaches the halfway mark, we complied the most important news to come out of the courtroom so far. Here's what marketers need to know. #adtech #digitaladvertising #antitrust
‘They were holding us hostage’: What’s happening at the groundbreaking Google ad tech trial | The Current
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