Google's source for insights, trends and research in digital media and marketing. Creative inspiration, industry intelligence and best practices for marketing leaders.
Feeling overwhelmed by the AI hype? 🤯
Jim Lecinski, a clinical professor of marketing at Northwestern University - Kellogg School of Management, has the antidote!
Don’t miss our latest installment of Guest Thinkers, where he shares his “3 A's” framework for cutting through the noise and giving you a clear path to practical AI implementation.
➡️ Automate the routine
➡️ Augment the creative
➡️ Analyze for insights
Read now to turn AI buzz into business impact 👇
After Cyber Week, more than half of U.S. shoppers still have holiday purchases left to make—especially Gen Z, who tend to wait until December. Jochen Heck, VP of sales Google explains that retailers can seize this opportunity with omnichannel strategies and relevant info to build consumer confidence. #sponsoredhttps://lnkd.in/eiqS7E6T
Exciting news from #DMEXCO24! Brendon Kraham, our VP of search and commerce for Global Ads Solutions, just unveiled the latest #GoogleAI powered Ads product announcements.
Learn more about new features that allow you to harness AI to get your best ROI, all while putting you in the driver’s seat 👇
Google Ads is putting the best AI to work for your best ROI, with you in the driver’s seat: 🚀
- Build better Search campaigns with the help of Gemini models – now in more languages 🌎
- Fuel your creative vision with new generative AI tools
- Get enhanced creative controls with brand guidelines & creative preferences 🎨
- Use deeper PMax insights for added visibility into performance fluctuations 📈
- Steer your AI-powered campaigns with campaign-level negatives in PMax & omnichannel bidding in Demand Gen 💪
Learn more about these exciting new updates announced at #DMEXCO24 → https://goo.gle/3XNuVDS#GoogleAds#GoogleAIBrendon Kraham
Catch the insightful conversation between Google’s VP of Cloud Marketing Alison Wagonfeld and Global Vice President of Ads Marketing Marie Gulin-Merle as they discuss the future of marketing in the age of AI.
If you are interested in the intersection of AI and Marketing, check out this WSJ podcast episode that my Google colleague Marie Gulin-Merle and I recorded together at Cannes earlier this summer.
Podcast link → https://goo.gle/3T24F5M
A few themes emerged:
Start small: Don't try to boil the ocean! Identify one or two areas where AI could make your life easier, like automating repetitive tasks or personalizing customer interactions.
Experiment and learn: Test different approaches, track your results, and learn as you go. There's no substitute for being hands on.
Don't be afraid to ask for help: Develop a group of AI early adopters where you can ask questions and share best practices.
Let us know what you are working on so we can all learn from each other.
#Marketing#AI#CannesLions#Google#GoogleCloud
Since Thanksgiving falls late this year, leaving fewer holiday shopping days, retailers must reach shoppers early as they’re building their wish lists. Read more from our Publishing Partner, Google. #adhttps://lnkd.in/eCfGFCHR
Great to be back at the Cannes Lions International Festival of Creativity - a celebration of the advertising and communications industry and their best work.
AI is the buzzword this year - with every business wanting to better understand how they can use AI for their business. In fact, on Google Search this year, European searches for “how to use AI” have overtaken “what is AI”.
For the creative industries, AI can supercharge the entire advertising lifecycle - whether it’s idea creation, content generation, measurement or insights. Those who seize the benefits early will build a competitive edge - and those who don’t risk being left behind.
We recommend a simple approach: play, dance and compete.
Marketing is a great test bed for experimentation. Whether you focus on increasing productivity, generating new ideas or testing existing ones, let your team play with AI. We encourage Googlers across the business to experiment with AI every day - and our marketing teams have found success using AI to translate, copy and deploy campaigns across countries; support creative brainstorming, and to create multiple versions of an ad in minutes.
In the same way that the performance of a car depends on its engineering, the capabilities of AI tools hinge on the data they’re trained with. Good AI requires good quality data - the more it knows about your business, customers and business goals, the better it can deliver for you. So get your data ready to dance.
From dance to compete: get moving on high impact use cases. AI can help creatives get closer to the dream of ‘right ad, right person, right place, right time’ - so use it. Start testing AI-powered campaigns against manual ones - and then scale those with impact.
More on this from the Cannes Google beach below - and I’d love to hear your use cases of AI for the creative industries in the comments ⬇️