The Writing School

What can marketers learn from novelists?👀 Novelists understand the art of immersion, taking readers on a journey. As marketers, we can learn a lot from how they use pacing, tone, and emotional beats to hook their audience and keep them engaged. Here’s how these literary principles can sharpen your marketing game. 1. Creating space for curiosity, aka pacing In novels, pacing is about where you place the tension. Great storytellers know when to speed up and when to slow down, pulling readers through moments of suspense and resolution. Dumping all your key points upfront—features, benefits, CTAs—is the fastest way to lose your audience. Open with a question, an insight, or a tension point. For example: ❌ "Introducing our new app! It tracks your habits, syncs with your calendar, and improves your productivity. Get it now!" ✅What if you could reclaim 2 hours every day without even noticing? Meet X—the tool that simplifies your schedule and helps you make time for what matters most. And yes, it syncs with your calendar. 2. Speaking to the movement, instead of the crowd aka the tone Consider Margaret Atwood’s The Handmaid’s Tale: its tone is dark, measured, and reflective, perfectly suited to its dystopian narrative. Contrast that with the biting humour of Douglas Adams in The Hitchhiker’s Guide to the Galaxy which is irreverent and playful because that’s what the story demands. Great marketing, like great writing, sounds like it was crafted for this moment and this audience. Tone is a lot about emotional resonance. What does your audience feel when they read your copy? Match your tone to their headspace, and make your words feel personal, like a conversation they’ve been waiting to have. For example: ❌ Writing is an essential skill for career success. Our course can help you improve. ✅Your ideas deserve to be heard—but how you write them determines if they will be. Learn to write with clarity, confidence, and purpose. Start with us. 3. Tapping into emotion Every great novel has moments that pull at your heartstrings or challenge your beliefs. These emotional beats create a bond between the reader and the story. In marketing, emotional beats are what drive action. People buy into emotions first, logic second. The key is to pinpoint the universal truth behind your product or service. What’s the deeper transformation you’re offering? Speak to the audience’s aspirations and fears. For example: ❌ Our tool has advanced analytics and customizable dashboards. ✅Don’t just track your progress. Understand it. With insights tailored to you, find clarity in your data and take the next step with confidence. #writingcommunity #storytelling #contentmarketing #marketingstrategy #novelwriting #creativewriting #branding #writerslife #authorlife #publishingtips

The novel takes us back to 1870s England, yet its reflections on power, privilege, beauty, and womanhood feel eerily relevant today. Great writing doesn’t age—it mirrors every era. Which of these quotes speaks to you the most? #zadiesmith #thefraud #literaturelovers #bookstagram #timelesswriting #feministreads #bookquotes #readingcommunity #literaryfiction #historicalfiction #womenwriters #readersofig #booknerd #booksbooksbooks #bibliophile #wordsmatter #classicbooks #bookrecommendations #fictionlovers #thoughtprovoking #writersofinstagram #bookishthoughts #storytelling #proseandpoetry #powerfulwriting #mustread #thewritingschool

👀 #linkedinpolls #writingquestions #writing #writingcommunity #writersoflinkedin #editing #publishing Youth Ki Awaaz

Info-dumping can weigh down your story, making it feel more like a textbook than an engaging read. Readers don’t want pages of exposition—they want to experience the world and characters naturally. So how do you share important details without overwhelming them? #writingtips #fictionwriting #amwriting #writingadvice #writerscommunity #writinghelp #storytelling #creativewriting #writinghacks #novelwriting #writebetter #writinginspiration #authorsofinstagram #writingcoach #writinglife #writermotivation #writingtechniques #writingcommunity #selfpublishing #bookwriting #writingprocess #editingtips #plotting #storydevelopment #writinggoals #learnwriting #writingcraft #writingstrategy

The remarkable drive of Gen Z, combined with robust writing skills, has the potential to reshape workplaces and society as a whole. With a third of the workforce on the brink of stepping into pivotal roles, it’s time to recognize that effective communication is central to problem-solving, leadership, and impactful change. #writingcommunity #genz #effectivecommunication #writingtips #leadershipskills #writingjourney #creativewriting #workplaceskills #professionalwriting #storytelling #writerslife #problemsolving #writingwithpurpose #contentcreation #communicationmatters #authorlife #writingmotivation #genzworkforce #writingforchange #writingimpact

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Jennifer Croft’s words show resilience for what it really is: steady, thankless effort. For the farmer battling droughts, the activist pushing against indifference, or the writer staring down the tyranny of a blank page, this struggle is achingly familiar. The heroism, as Croft captures it, isn’t in triumph but in the persistence of showing up, day after day, despite the weight of it all. She doesn’t glamorize this fight, and that honesty is what makes her words resonate. Resilience isn’t golden or grand; it’s gray, unremarkable, and yet profoundly courageous. Perhaps this is why we read. To find reflections of ourselves in these truths, to let such sentences anchor us, and to be reminded that even in the mundane, there is meaning. What about you? What’s the “dull contest” in your life that you keep showing up for? #writingprocess #writersofinstagram #writingtips #writinginspiration #writerslife #amwriting #writersblock #writingmotivation #writeeveryday #creativewriting #writinggoals #writingcommunity #writinglove #writingmindset #writersjourney

Swipe to see how handwriting can become your competitive advantage. ✍️ #writingcommunity #amwriting #writerslife #creativewriting #writingtips #writinginspiration #contentwriting #storytelling #poetrycommunity #freelancewriting #writingmotivation #writersblock #writingoals #writingjourney #writeeveryday #fictionwriting #nonfictionwriting #authorlife #writingprocess #handwriting

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