Andy Hamer

Andy Hamer

Fractional CMO/CRO | Driving B2B Tech Growth | Strategic Marketing & Revenue Optimization | UK, Europe, North America & Asia-Pacific | FCIM | Author

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How to grow revenue

How to grow revenue

January 25, 2024

4 likes2 comments

Why the UK needs a national infrastructure program

Why the UK needs a national infrastructure…

January 22, 2024

10 likes7 comments

Ideation to Commercialization: A Framework for Business Success

Ideation to Commercialization: A Framework…

January 4, 2024

3 likes1 comment

Sales Forecasting in B2B SaaS Startups: Overcoming Inaccuracies and Risks

Sales Forecasting in B2B SaaS Startups:…

January 3, 2024

5 likes5 comments

AI isn’t the “silver bullet” for sales and marketing!

AI isn’t the “silver bullet” for sales and…

December 14, 2023

3 likes

Navigating the Unpredictable Revenue Journey in B2B Startups

Navigating the Unpredictable Revenue Journey…

December 7, 2023

13 likes1 comment

"Just" is a dangerous word!

"Just" is a dangerous word!

December 5, 2023

3 likes

You Want Business Success: Art of Idealization and Commercialization

You Want Business Success: Art of…

December 1, 2023

2 likes

Simplifying Business Analysis: The 5W Framework for B2B Tech Enterprises

Simplifying Business Analysis: The 5W…

November 30, 2023

6 likes5 comments

Product Market Fit: The Catalyst for Optimal Customer Communication in B2B SaaS

Product Market Fit: The Catalyst for Optimal…

November 27, 2023

1 like

Successful Product Development: The Balanced Path Beyond "Build it, and They Will Come"

Successful Product Development: The Balanced…

November 27, 2023

Customer Acquisition is Vanity; Customer Retention is Sanity: The Investment Truth

Customer Acquisition is Vanity; Customer…

November 23, 2023

3 likes

Strategic Imperative of Refined Sales Forecasting in B2B Tech Startups

Strategic Imperative of Refined Sales…

November 21, 2023

6 likes1 comment

Seeds of Opportunity: Demand Generation and Outreach in B2B Tech Startups

Seeds of Opportunity: Demand Generation and…

November 17, 2023

3 likes

The Imperative of Customer Research in B2B Technology: Beyond Ford and Jobs

The Imperative of Customer Research in B2B…

November 16, 2023

3 likes2 comments

Navigating the Risky Waters of Over-Dependence on a Single Major Client: A Guided Strategy for B2B Tech Startups Scaling Up

Navigating the Risky Waters of…

November 15, 2023

5 likes2 comments

Steering Through the Commercial Tempest: The Quintessence of Strategic Resilience and Agile Foresight

Steering Through the Commercial Tempest: The…

November 13, 2023

4 likes

Marketing: The Unsung Kingmaker in Business Success—Why CEOs Should Reconsider Sales-First Approaches

Marketing: The Unsung Kingmaker in Business…

November 10, 2023

2 likes

Strategic Marketing: Compass for Your Business Success

Strategic Marketing: Compass for Your…

November 8, 2023

8 likes

Imperative of Implementing Repeatable and Scalable Sales Processes in B2B Tech Startups: Leveraging the MEEDIC Framework

Imperative of Implementing Repeatable and…

November 7, 2023

3 likes

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