Melvin Broekaart

Director | Global Travel Retail | International Growth | ex-Rituals | ex-Heineken | ex-Philips | Entrepreneur | Interim

View articles by Melvin Broekaart

A Chinese-centric offer, but no Chinese shoppers. Affordable Luxury - the key to travel retail’s recovery.

A Chinese-centric offer, but no Chinese…

December 20, 2021

17 likes2 comments

Changed Airport Passenger Behavior post COVID-19

Changed Airport Passenger Behavior post…

June 22, 2020

19 likes

Remaining relevant

Remaining relevant

May 13, 2020

20 likes7 comments

Beauty Sleep | Zalando & Travel Retail

Beauty Sleep | Zalando & Travel Retail

April 27, 2018

36 likes4 comments

Scoring a Home Run: Reasons for Showrooming in Travel Retail

Scoring a Home Run: Reasons for Showrooming…

October 13, 2015

12 likes2 comments

Amazon Locker: Airport pick-up of online luxury purchases

Amazon Locker: Airport pick-up of online…

September 28, 2015

15 likes7 comments

Battling Benchmarking: Travel Retail Showrooming

Battling Benchmarking: Travel Retail…

September 16, 2015

30 likes6 comments

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