🏟Nick Lawson

🏟Nick Lawson

CEO at SQWAD.

View articles by 🏟Nick Lawson

Your Sponsorship Package Should Be A Story, Not A Menu

Your Sponsorship Package Should Be A Story…

June 15, 2021

9 likes1 comment

Watching YouTube Build A Fan: Insights From My 7 Y/O Cousin's Journey To Sports Fandom

Watching YouTube Build A Fan: Insights From…

April 6, 2021

6 likes1 comment

Sponsorship post-pandemic is all about re-building habits, old and new.

Sponsorship post-pandemic is all about…

March 30, 2021

6 likes

How to build the perceived value of your sponsorship assets & department

How to build the perceived value of your…

February 22, 2021

8 likes

5 Opportunities In Sports Sponsorship Going Into 2021

5 Opportunities In Sports Sponsorship Going…

January 12, 2021

16 likes

Apple will significantly affect your sponsors and how they run digital ads. Here's how you can build sponsorship inventory to help.

Apple will significantly affect your…

January 4, 2021

6 likes

Why GIFs Should Be On Your Sponsorship Marketing Radar For 2021

Why GIFs Should Be On Your Sponsorship…

December 28, 2020

25 likes2 comments

One Tweak Can Increase Your Team's YouTube Reach (And Why It Matters In Sponsorship)

One Tweak Can Increase Your Team's YouTube…

December 18, 2020

7 likes

We were over-leveraged in sports and the pandemic exposed it...here's how we can diversify

We were over-leveraged in sports and the…

November 20, 2020

4 likes

How to successfully market your digital activations & contests with your fans (after launching with over 35 teams)

How to successfully market your digital…

November 17, 2020

8 likes

The new era of prospecting in sponsorship comes in your social feeds

The new era of prospecting in sponsorship…

November 9, 2020

7 likes1 comment

Are we headed for a sports BOOM....then BUST?

Are we headed for a sports BOOM....then BUST?

November 3, 2020

19 likes

What is your sponsorship department the best in the world at?

What is your sponsorship department the best…

October 23, 2020

9 likes

Why we need to look at sponsorship as monetizing your influence

Why we need to look at sponsorship as…

October 16, 2020

8 likes

Top 5 ways to LOSE a sponsor

Top 5 ways to LOSE a sponsor

August 24, 2020

17 likes1 comment

The Age Of Agile Sponsorship

The Age Of Agile Sponsorship

August 14, 2020

13 likes3 comments

The 14 Sports Sponsorship Sales Commandments by Rich Franklin (1-7)

The 14 Sports Sponsorship Sales Commandments…

July 17, 2020

14 likes

Your fans are the experts on how they like to consume & connect with your sponsors...not your team

Your fans are the experts on how they like…

July 14, 2020

4 likes

Restart Sponsorship Activations: EP 1 Text for goals campaign to send digital coupons

Restart Sponsorship Activations: EP 1 Text…

July 13, 2020

17 likes2 comments

The end of seasonality in sports sponsorship

The end of seasonality in sports sponsorship

July 9, 2020

25 likes4 comments

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