Blog: Creator tools

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Audio creators are the creator economy's unsung heroes

Cover image for Audio creators are the creator economy's unsung heroes

Rutger Rosenborg

14 Mar 2025

Business Strategy

Key insights from this blog: MIDiA's latest audio report, ' The audio creator opportunity ' , argues that brands and platforms can no longer afford to neglect audio creators Audio creators are a fast-growing...

min read

Can the smart TV become a canvas for content creation?

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Ben Woods

21 Feb 2025

Audience Insight

YouTube’s growing strength on smart TVs is a head scratching moment for the video industry. The social video platform recently revealed that US consumers watched 1 billion hours of YouTube content daily...

min read

AI is reshaping the music creator economy, and that change will reshape the music business

Cover image for AI is reshaping the music creator economy, and that change will reshape the music business

Mark Mulligan

3 Feb 2025

Business Strategy

Creator economy

MIDiA is pleased to announce the release of not one but two new music creator economy reports. These are our latest " State of the music creator economy "and " Music creator tools forecasts "reports. These...

min read

Conference season shows video industry sharpening the focus on interactive content and AI tools

Cover image for Conference season shows video industry sharpening the focus on interactive content and AI tools

Ben Woods

26 Sep 2024

Creator economy

Cutting through the noise during conference season is always a challenge. But it becomes easier when comparing the mood and messaging from the previous year’s event. Sometimes a year is all it takes...

min read

Music creator economy: recalibration

Cover image for Music creator economy: recalibration

Mark Mulligan

26 Sep 2024

Creator economy

Music creator tools

The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator...

min read

The battle has begun to own the creator through all-encompassing ecosystems

Cover image for The battle has begun to own the creator through all-encompassing ecosystems

Ben Woods

4 Sep 2024

Creator economy

There has always been tension between the goals of creators, social platforms, and creator tools companies. As the creator economy has evolved, a push and pull has ensued between what creators’ feel...

min read

Is it time to retire the ‘AI’ brand to bolster adoption among video creators?

Ben Woods

23 Aug 2024

Marketing Strategy

AI tools have put the video creator economy in sharp focus over recent months. AI video generators like Runway and OpenAI’s Sora have provided a tangible example of not just AI’s capability in video,...

min read

How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Cover image for How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Ben Woods

15 Aug 2024

Adobe Premiere Pro

Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features...

min read

Will video editing tools still dominate in a world of AI video creation?

Cover image for Will video editing tools still dominate in a world of AI video creation?

Ben Woods

16 Jul 2024

AI video generators

Experimenting with tools is part and parcel of being a video creator. With each new video editor preset or plug-in comes an opportunity tore-think the creative process. Rather than being fixed, workflows...

min read

Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Cover image for Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Ben Woods

11 Jun 2024

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In...

min read

AI is promising a video creation revolution: Are you ready for the upside?

Cover image for AI is promising a video creation revolution: Are you ready for the upside?

Ben Woods

6 Jun 2024

Creator economy

Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning...

min read

Why social video platforms should worry about their creators in the squeezed middle

Cover image for Why social video platforms should worry about their creators in the squeezed middle

Ben Woods

29 May 2024

The fallout of the pandemic exposed some uncomfortable truths about the creator economy. After an engagement boom during lockdown, the seemingly endless audience for social video content suddenly appeared...

min read

Chasing the zeitgeist: why speed trumps creativity in social video marketing

Cover image for Chasing the zeitgeist: why speed trumps creativity in social video marketing

Ben Woods

16 May 2024

TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely...

min read

Apple is not the only one crushing the old music-making paradigm

Cover image for Apple is not the only one crushing the old music-making paradigm

Kriss Thakrar

15 May 2024

music production

Apple is crushing it – literally. The new iPad Pro ad received widespread backlash for its controversial crushing of musical instruments to demonstrate what is ‘packed into’ Logic Pro on the iPad....

min read

AI video generators have underestimated the appeal of being a suffering artist

Cover image for AI video generators have underestimated the appeal of being a suffering artist

Ben Woods

1 May 2024

video production

Given the tussle for technological dominance between Asia and the West, it is unsurprising that China has launched a competitor to OpenAI’s Sora . Unveiled at the ZGC Forum in Beijing on Saturday (April...

min read

Video Creators: Tell us how you create for a chance to win $500

Cover image for Video Creators: Tell us how you create for a chance to win $500

Ben Woods

30 Apr 2024

Creator economy

MIDiA is building a new research stream focused on video creators and the tools they use to create. We are striving to understand the unique workflows and creative processes that underpin the art of making...

min read

How will AI change the video creator tools’ value chain?

Cover image for How will AI change the video creator tools’ value chain?

Ben Woods

18 Apr 2024

When it comes to selling software and hardware, the creatoreconomy resembles other types of hobby. Take sports: there are plenty of cheapfootballs and tennis rackets out there for consumers who want to...

min read

Despite its hyper-futurism, 2023 was a return to the past

Cover image for Despite its hyper-futurism, 2023 was a return to the past

Tatiana Cirisano

21 Dec 2023

From politics to tech to entertainment, the past few years can best be described as unprecedented. In 2023, daily life felt especially futuristic and surreal, with artificial intelligence dominating the...

min read

State of the music creator economy – The consumer era

Cover image for State of the music creator economy – The consumer era

Mark Mulligan

14 Dec 2023

Music creator tools

Creator economy

MIDiA is excited to announce the publication of the latest edition of its annual ‘State of the music creator economy’ report. Based on months of research, MIDiA creator and consumer surveys, market...

min read

The $100m+ in-game opportunity behind music producers

Cover image for The $100m+ in-game opportunity behind music producers

Kriss Thakrar

15 Nov 2023

monetizing fandom

MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms...

min read

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