Consumer behaviour Reports from MIDiA Research

Music merchandise demand
Who, what, and where

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Tatiana Cirisano

October 2024

cds

The music merchandise market has transformed, with significantly more artists selling merch and more product variety than ever before. The traditional line between “hard” and “soft” merch is blurring...

The state of music AI
The consumer opportunity lies in modification, not generation

Tatiana Cirisano and Hanna Kahlert

June 2024

Consumer behaviour

music industry

music publishing

MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post...

State of the music video economy
Balancing act

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Tatiana Cirisano and Fernanda Balzaretti

April 2024

Consumer behaviour

music industry

music publishing

The rise of short-form video, and the resulting shift in value from music videos to music in videos, have upended the music video space. This report unpacks the growth of short-form, the resulting decline...

Return to live
Post-pandemic music fans

Kriss Thakrar and Tatiana Cirisano

July 2023

Consumer behaviour

live music

Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So,...

Music’s Instagram moment
The social music creation revolution

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Tatiana Cirisano

March 2023

Consumer behaviour

Apple

Spotify

Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial intelligence...

A field of all levels
Strategizing music’s attention economy

Tatiana Cirisano

November 2022

Consumer behaviour

Music creators

Record labels

Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation...

The future of music
The rise of a counterculture industry

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

June 2022

Consumer behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Consumers as creators
The artist / audience line is blurring

Hanna Kahlert

April 2022

Consumer behaviour

Apple

Netflix

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend:...

State of the live streaming nation
Reframing the format post-lockdown

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Tatiana Cirisano

January 2022

Consumer behaviour

live music

gaming

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the...

Attention economy
After the lockdown boom

Mark Mulligan

November 2021

Consumer behaviour

Streaming Music

Radio

The pandemic-triggered change in everyday life resulted in a boom in entertainment consumption, which, in turn, saw growth in emerging formats as well as a temporary rebound for traditional formats. As...

Games subscriptions
Early market leaders and consumer profiles emerge

Karol Severin

May 2021

Consumer behaviour

Apple

YouTube

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that...

Media consumption
Lockdown’s attention boom

Mark Mulligan

February 2021

Consumer behaviour

Spotify

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions...

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

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Karol Severin

August 2020

Consumer behaviour

Spotify

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream...

India Music Consumer Behaviour
Fragmentation and Disruption

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Mark Mulligan and Srishti Das

April 2020

Consumer behaviour

Spotify

YouTube

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and...

Music Consumer Survey
Country Snapshots

Mark Mulligan

March 2020

Consumer behaviour

Streaming

US

Music consumer survey country snapshots for US, UK, Canada, Australia, Germany, Spain, and Sweden.

Video Consumer Survey
Country Snapshots

Tim Mulligan

March 2020

Consumer behaviour

Subscriptions

Video

Video consumer survey country snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Italy, Netherlands and Mexico.

The Post-Peak Attention Economy
What’s Next for Entertainment?

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Karol Severin

September 2019

Free Report

Consumer behaviour

Apple

Spotify

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore...

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Alistair Taylor

November 2018

Consumer behaviour

US

UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the...

The Sports Video Landscape
Sports Streaming Services in a Digital First Ecosystem

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Alistair Taylor

July 2018

Consumer behaviour

Video

Amazon

The 13.2% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall...

Voice Control Devices
Early Audience Behaviours and Adoption

Zach Fuller

March 2018

Consumer behaviour

Apple

Spotify

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware paradigm....

Reports: Consumer behaviour