Reports: Global

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

MIDiA Research global games forecasts 2025–2031
The market is mature, so double-digit growth is a fantasy

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Perry Gresham, Mark Qi and Rhys Elliott

January 2025

Global

gaming

Recent years have been tough for the games market. Like many industries, gaming overextended itself following the black swan event that was the COVID-19 pandemic. During those difficult times, everybody...

Before and after podcasts
Mapping the podcast listener journey

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Rutger Rosenborg

January 2025

France

The global importance of video for podcasting extends into the unique market dynamics of the US, UK, France, Mexico, and Japan. Not only does this justify Spotify’s strategic video push, but it also...

MIDiA Research 2021 – 2028 global music forecasts
ARPU growth finally delivers

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Mark Mulligan

June 2021

revenue

Global

Music

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values and are in billions of US dollars...

Podcasts Q2 2020
Spotify Takes an Early Lead

Mark Mulligan

October 2020

France

Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is still in its infancy, with...

COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

April 2020

Free Report

Streaming

Spotify

artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

20/20 Vision
MIDiA Research Predictions 2020

Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

December 2019

Apple

Spotify

discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the...

Spotify Podcast Strategy
Strong Start, Long Way to Go

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Mark Mulligan

November 2019

Spotify

Pandora

Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though...

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

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Mark Mulligan

November 2017

Streaming

Streaming Music

Apple

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market...

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

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Mark Mulligan

July 2014

Subscriptions

music revenue

Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the...