Virtual artists and virtual influencers A new (virtual) reality
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20,000 foot view: While North America and Europe are on a path towards authenticity (due to an authenticity crisis), with such trends as #definluencing and #dupes loudly and quickly gaining traction, social media users in Asia Pacific (APAC) have a growing focus on artificial “virtual” influencers (VI’s). These virtual influencers are now appearing among Western digital ecosystems and providing additional nuance to contemporary authenticity concerns. Recognising the ways virtual influencers interact with brands and companies will be crucial to understanding the significant implications this has on how their followers engage with those brands.
Key insights
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are the largest daily active user (DAUs) group for the top social apps used for virtual influencer output
- Only and and 20-24-year-olds pay attention to and and follow up on advertisements, respectively
- Deep learning, subset of machine learning, has potential to develop and make become self-sufficient ecosystems
- VI agencies already incorporated diversity into their including plus-size, gender non-conforming, differing and models with down syndrome
- While macro-influencers VIs have large platforms with follower counts, micro-influencers tend to more engaged with the content their UGC is likely to more genuine and trusted content
Companies and brands mentioned in this report: Apoki, Apple, Capitol Records, Casas Bahias, ChatGPT, FN Meka, Forever Imma, Instagram, KFC, L’Oréal, Mikayla Nogueira, Noonoouri, Oh Rozy, OpenAI, Roblox , Shinhan Life, Snapchat, Spotify, Teflon Sega, The Diigitals, TikTok, VV Entertainment, YouTube, and Wave