How we build digital healthcare brands
We assist global healthcare leaders in discovering and implementing market opportunities. Our offering comprises end-to-end digital coverage, in-depth data competence, and holistic digital expertise.
By identifying, analyzing, and evaluating digital targets and their potential, as well as performance improvement opportunities, we aim to amplify the digital value of our healthcare clientele. We combine our inimitable capabilities in digital strategy, operations, technology & AI, and digital marketing and leverage our cross-functional team to offer sustainable solutions.
Our international team has assisted >2,000 realized projects in digital strategy, digital operational excellence, data science, AI, and transaction advisory services. With a team that speaks over 20 languages, and a 50% female-male ratio, we ensure both effective communication and representation throughout the advisory process.
The State of Digitalization in Healthcare
The healthcare industry is expected to reach US$ 1.5 trillion by 2030, but the projected growth comes with an assortment of challenges for key industry contributors. While life expectancy continues to increase, industry players are struggling to meet contemporary demands.
Past models of infrastructure skew both new and skilled talent away from the market. The younger and more digitally inclined generation expects less hierarchy and more innovative systems, while the older generation struggles with digital engagement.
As a result, business leaders are looking to challenge the status quo and establish efficient measures within the healthcare industry to create profit, enhance communication, and generate extraordinary experiences.
Top challenges facing the digital health ecosystem
- Old systems and infrastructure limit digital reach and societal relevance, creating unnecessary spending and further complicating an already complex transition into digital healthcare
- Lack of digital engagement from the older population continues to be ignored by critical players within the healthcare industry. Consequently, the older population's disengagement continues to extend an already massive gap
- Improper use of consistently growing medical data limits the industry's ability to analyze its clientele. The use of unreliable and poor-quality data cannot accurately meet the needs of industry challenges
- Industry leaders are struggling not only to find innovative talent but also to retain the talent once acquired. The younger labor force is looking to work for healthcare companies who forge fresh ideas and encourage company-wide communication across digital platforms
Digital value creation opportunities in Healthcare
Artificial Intelligence (AI)
AI can provide a wealth of competitive advantages for companies in different healthcare segments, from optimizing sales performance and streamlining operations to accelerating research & development and innovation.
Digital infrastructure
The establishment of a state-of-the-art and unified digital infrastructure across all subsidiaries allows for the possibility of further scaling especially in regard to new locations and the integration of new vendors (e.g., regarding booking or intake services)
Data excellence
The development of a scalable data architecture and a central analytics suite enables the central management of a company and its subsidiaries as well as enabling data-driven decision-making processes
Brand evolution
Creation of a consistent (brand) profile across all locations as well as the (brand) integration of new locations, further development and digital transtormation of the brand for an optimized target group approach and for strong and sustainable positioning in the competitive environment
Acquisition (B2B/B2C)
Implementation of a performance-based acquisition strategy that can be flexibly and quickly adapted according to capacities and resources, definition and implementation of a holistic customer journey considering online and offline touchpoints
Operational excellence
Day-to-day work efficiency and staff deployment optimization through the optimization of operational processes, as well as the development of company-wide operational standards and tool implementation to reinforce processes and communication change
Employer branding
Development of a central recruiting approach incl. HR processes, structures and vendor selection; creation of an attractive employer brand as well as implementation of measures and processes to build a digital recruitment pipeline
Over-the-Counter (OTC) product companies
OTC Medications: Pain relievers, cold and flu remedies, allergy medications, digestive health products.
First Aid and Health Monitoring: Bandages, thermometers, blood pressure monitors, diabetes care.
Nutritional Products: Energy drinks, meal replacements, protein powders.
Other OTC Products: Eye care, dental care.
Consumer health
- Personal Care Products: Skincare, haircare, cosmetics, and hygiene products.
- Health and Wellness Products: Vitamins, dietary supplements, natural and organic health products.
- Fitness and Lifestyle Products: Sports nutrition, fitness equipment, and wellness apps.
- Non-Prescription Medications: Products that do not require a prescription but are not considered OTC, such as some pain relievers and health aids.
Pharmaceuticals
Branded Pharmaceuticals: Research-based pharmaceutical companies focusing on new drug development.
Generic Pharmaceuticals: Companies producing off-patent drugs.
Biopharmaceuticals: Firms specializing in biologics, including vaccines, cell, and gene therapies.
Contract Research Organizations (CROs): Firms providing outsourced research services for drug development.
Contract Manufacturing Organizations (CMOs): Firms providing manufacturing services for pharmaceuticals.
Medical Care
- Healthcare Providers: Hospitals, clinics, nursing homes, and other medical facilities.
- Healthcare Services: Medical diagnostics, laboratories, home healthcare services, telemedicine.
- Healthcare Technology: Health IT, medical devices, electronic health records (EHR), health apps.
- Public Health: Government health programs, non-profits, health policy, and education.
Client Testimonials
Dr. Joerg Schweikart
Founder, Sunday Natural
“We are very happy to have such a strong commercial and digital partner at our side that accompanied us through the exit phase of our company and showed us growth potential for the years to come. For us, it was crucial to have a partner that understands digital business models.”
Eva Jagalla
Chief Digital Officer, Medifox Dan
"OMMAX supported us envision and developour digital market potential and at the same time helped transform our business into a digital running engine."
Marc A. Adam
Principal Owner, equi5 (ex-Microsoft and Operating Partner, Hg Capital)
"OMMAX did a great job in orchestrating their different expert teams in complex growth initiatives for companies like TRANSPOREON, MEDIFOX, AUVESY-MDT, or JTL. I have been continuously impressed with the speed of implementation paired with the high-quality results achieved. I am looking forward to working on further projects with OMMAX."
How We Help Our Clients
Zentiva: Accelerating Digitalization in the Pharmaceuticals Industry
Zentiva is a Pan-European Platform developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe, with the mission of ensuring the supply of high-quality and affordable medicines to the people who depend on their products daily. In 2022, Zentiva acquired the heritage brand Finalgon from Sanofi to strengthen its OTC portfolio further in the category of "pain." To successfully develop and execute a digital go-to-market strategy, we partnered with Zentiva and fully digitalized marketing and sales activities.
88% uplift of organic visibility
10,000 conversions in the first months after the new OTC launch
+13% conversion rate to digital PoS such as online pharmacies or Amazon
Evidia: Building a digital frontrunner in Healthcare
Evidia is the leading radiation medicine group in Germany. Formed in 2021 from the merger of Meine Radiologie Holding and blikk Holding, the new company formed under the new owner EQT has been known as Evidia since June 2022. With over 2,000 employees and 90+ practices across Germany, Evidia offers the full range of radiological, nuclear medicine, and radiation therapy services in a wide range of specialties. Read the case study to find out how OMMAX supported Evidia in its vision to become a digital frontrunner in the healthcare sector.
+10,000 appointment booking clicks in the first month after go live
+30% in work applications YoY
+20 vendors assessed and three contracts signed
TISSO: Ensuring long-term success with a digitalization strategy
TISSO Naturprodukte specializes in the development and production of high-quality natural nutritional supplements. Founded in 1999, TISSO's range currently includes around 40 formulations, which are produced on-site in Germany and distributed internationally. OMMAX developed and implemented an omnichannel digitalization strategy for TISSO, including an evolved market positioning and branding strategy with a new company identity (CI), logo, packaging, and website; as well as providing continuous strategy, digital marketing, and web development support to ensure long-term success.
- +19% e-commerce conversion rate YoY with website relaunch
- +47% website engagement
- >10x return on Adspend for paid digital marketing
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