There are many critics who say Modi is all propaganda and headline hunting. There are some who tried to establish that Modi is a creation of international-quality public-relations. However, the world has not seen any public relations that have succeeded over a long span. For instance, many attributed Modi’s 2014 poll victory partly to the efforts of Prashant Kishor. But Kishor himself failed repeatedly in many states when he tried to replicate it for parties in the opposition. In 2014, Modi’s election campaign was anchored on the promise, Ache Din Aane Wale Hai (good days are here to come) and Chai Pe Charcha (debate over a cup of tea). In this election, Modi has extensively used the most modern technology to make more than larger-than-life images to communicate with the masses. He made the most extensive use of social media and imageries, symbolism and catchy PR techniques, which totally changed the style of poll campaigns in India. While the opposition was still in the 1980s mould, Modi spoke the language of the 21st century young India. For instance, in the 1960s, the Tatas, Birlas and Singhanias were the whipping boys of the Left, and the Ambanis in the late 1990s, and now Rahul Gandhi is using Adani to create a socialist narrative. This was bound to backfire in a free market economy.