Samsung enjoys the highest average selling price of its smartphones in 6 years
According to a new report from Strategy Analytics, cited by SamMobile, Samsung sold its smartphones at $292 on average in the first quarter of 2020, up 8.5 percent from the same period a year earlier. It’s the highest average selling price (ASP) of smartphones for the Korean company since the second quarter of 2014 ($297).
In comparison, the smartphone ASP for the previous years was $247 in 2019, $251 in 2018, and $243 in 2017. Last year’s launch of the Samsung Galaxy Fold may have contributed to the increase. The high-end foldable device carried a price tag of near $2,000 and was the first phone with a flexible screen of the company.
In February 2020 Samsung launched the Galaxy S20 series, featuring the Galaxy S20 Ultra, together with the second foldable of the company, the Galaxy Z Flip. The high demand for premium smartphones also drove Samsung's share of the global smartphone market to 22.1 percent in Q1 2020 from 14.4 percent in the previous quarter.
In February 2020 Samsung launched the Galaxy S20 series, featuring the Galaxy S20 Ultra, together with the second foldable of the company, the Galaxy Z Flip. The high demand for premium smartphones also drove Samsung's share of the global smartphone market to 22.1 percent in Q1 2020 from 14.4 percent in the previous quarter.
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