Welcome to a brand new PhoneArena

Things have changed, that’s for sure, but you know what? They’re bound to continue changing and evolving. And we’re immensely excited about the future, the impressive innovations that are no doubt right around the corner.

And, we know we have to be ready for that awesome world of tomorrow, which is why we’re reimagining PhoneArena and taking it to a whole new level – one where it’ll be in a strong position to anticipate the next big things to come our way.Our redesign comes with a whole new color palette. We're retaining blue as our primary color. We think this element of continuity helps connect PhoneArena's past to its future; however, the new primary blue is richer and more vibrant.

The new secondary colors work to bring our playground concept to life, and to establish a nice contrast with the primary color. This way, they serve to mark points of interest across the site's interface.Typography is extremely important for any written content product, which is why we carefully selected new heading and text body fonts too, instantly making our articles look cleaner and more modern.

Our new fonts, Poppins for headings and Inter for body text, come with great scalability, making them look amazing across all types of screen sizes.The completely new homepage unites all three brand pillars (exploration, indulgence and connection). Headed by our new featured section, it ensures that users get quick access to a variety of topics and content products, right from the get-go.

Sprinkled with visual treats as you scroll through it, the new home contains new Author Spotlight and Community Highlights sections to bring forth the voices of both our writers and members of the community. And to further drive home our focus on indulgence, we’re also launching a new ‘Wallpaper of the Day’ widget, in collaboration with Hampus Ollson, the artist behind wallpapers from OnePlus phones.So, we reimagined all our visual assets, but what about the actual content? Can it, too, both benefit from and help manifest our new brand concept? What we're working on here is a refined version of the PhoneArena tone of voice. While we've always enjoyed great freedom of expression, we've also always adhered to certain standards with regard to our writing and the way we communicate with the audience.

Now, we've created some additional guiding principles to help us be better at presenting our ideas in a way that expresses our brand values, including expertise & insight, accessibility, warmth and enthusiasm. We've already laid the foundations of this enhanced brand voice, and you can expect further improvement as we go.The more active part of our community has probably already noticed some major improvements that we recently rolled out to our comments section.

You now have a much richer ability to express yourself with new formatting options, as well as to interact with the comments of others through the new Reactions feature. A considerably optimized layout to comment and reply threads is also coming, allowing for an easier and more comfortable viewing of threads. What's more, we're now pushing personalized notifications in our Notification Center whenever an event specific to you has happened, such as a new reply or reaction to a comment of yours.

Because the connection element is so central to our new brand identity, one of our major new initiatives aims to dramatically enhance the interaction between our writers and members of the community. You've already seen it happen, and you can definitely expect our writers to join the discussions below articles way more often.Finally for today, we want to share that some of the formats you've already started seeing on PhoneArena pages are not the product of random ideas, but a deliberate effort based on our brand strategy. For example, our growing section of original editorial content is meant to provide quick, almost daily opportunities for immersing yourself in the most current happenings in the industry. The regular polls that we're running are a great opportunity for our audience to sound off on a variety of topics throughout the year, and the new quiz format allows us to spend some fun time gauging our knowledge of the industry. And you can expect more content experiments as we go!

We hope you like all the improvements we're releasing today. We believe these changes will not simply make PhoneArena current with the times, but position it strategically so it can better anticipate and call forth the future.

We're so happy to have you here, because it is you, our readers, who make PhoneArena both possible and useful. We welcome you today, to a brand new PhoneArena, and we're just getting started.