Pure Xbox is committed to bringing you the best quality content from the world of Xbox. We believe in being transparent with you, our readers, about who we are and how we work. This transparency helps you trust our content and understand why you should consider us experts in our field.
We've created this area of the website to help you understand how we work, and the editorial policies that underpin our work.
About Us
Pure Xbox was established in 2010 and is published by Hookshot Media, which also publishes Nintendo Life, Push Square and Time Extension. You can learn more about our journey so far in our article About Pure Xbox.
All our content is written by our team, which is made up of full-time members of staff and a pool of experienced freelancers. Everyone working at Pure Xbox is passionate about Xbox and brings a wealth of knowledge, first-hand experience, and expertise to the site.
Pure Xbox primarily earns its revenue from advertisers who have paid to place their adverts alongside our articles or videos. We can also earn commission from product links to retailers (often referred to as “affiliate links”) and income from our supporter programme, which gives subscribers advert-free browsing.
Regardless of how an article earns revenue, the editorial process remains strictly independent from Pure Xbox’s commercial interests at all times.
You can find out more about our business and ownership structure in our Ownership & Funding Policy, and also learn more about Diversity Policy.
Editorial Approach
Our goal is always to provide you with informative, entertaining and engaging content about Xbox. All content on Pure Xbox is underpinned by our Editorial Ethics Policy and our Editorial Coverage Policy, which set the standards we expect from all of our authors.
The content you read on our website wouldn’t be possible without our expert authors, and so we take our approach to bylines seriously. This provides both transparency for our readers as to who has written our content, and also gives our authors the credit they deserve for their work.
When covering news stories, we strive to follow our approach to fact-checking and our Sources Policy. When reviewing products, we avoid editorial and commercial conflicts of interest, and all games are subject to our review scoring policy.
Community
We understand that one of the benefits of visiting Pure Xbox in addition to our content is the vibrant community it hosts.
We also understand that for a community to thrive, there are certain expectations of required behaviour, which is why we have a robust set of Community Rules that must be followed by all members of our community at all times. Members who fail to follow these guidelines may result in their account being banned.
Providing Feedback
We welcome constructive criticism and feedback from you. We know we must always listen to our audience to improve and better serve our community. There are many different ways you can provide your feedback to us, which you can discover in our Feedback Policy and Corrections Policy.
Legal
By using our website, you are bound to our Terms of Use which govern our relationship with you concerning this website. We are committed to ensuring that your privacy is protected by applying our Privacy Policy.
Contacting Us
In addition to providing us with your feedback, we would love to hear from you and welcome you to contact us for any reason. The best way to contact us is by using our contact form, which will automatically direct your message to the best department within our team.
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