Reed Smith’s Adtech Dictionary for Lawyers and Privacy Practitioners decodes all the jargon (spanning industry as well as legal terms from the US, Europe and Asia) in one place to ensure you are on top of the latest in Adtech.

Digital marketing is evolving at a rapid pace with companies increasingly using new technologies to focus marketing campaigns, create consumer-relevant content, and reinforce consumer reach. Advertising technology is laden with complex regulatory and compliance issues around content and brand safety, data privacy legislation, data rights and ownership, and allocation of risk and responsibility when negotiating agreements. These issues raise real concerns that can affect the performance of advertising campaigns, as well as an advertiser’s bottom line.

Advertising technologies help corporations improve reach and target campaigns by leveraging data to understand consumer preferences and patterns, anticipate trends, customize product offerings, streamline communications and increase revenue. These activities generate vast amounts of consumer and individual data that needs to be stored, shared, processed, managed and deleted. There is increased scrutiny over the use of AdTech in light of recent regulatory intervention and industry shifts that have elevated these issues to board level.

We, at Reed Smith, have represented clients like you in advertising, marketing and promotion matters helping them progress their businesses, for more than 50 years. As a result of this experience and our global platform we are one of the world’s leading advertising and marketing law firms. Our clients include name-brand advertisers, production companies, talent payroll companies, media companies, technology companies, publishers, film studios, television networks, cable channels, leading trade associations, authors, musicians and celebrities. 

datarologie is a privacy solutions service led by experienced privacy lawyers, combining technology, tools, specific outsourced service offerings, and consultancy. It provides a one-stop shop for privacy compliance needs.

 

Overview of services

Alongside legal advice, datarologie provides access to various tools and consultancy services, including data subject rights management, security breach preparation and response, automated contract review, and audits. See our full datarologie offering.

Our entertainment and media litigation lawyers resolve a wide range of complex disputes. We work on behalf of major motion picture studios, production companies, broadcast and cable networks, publishers, advertisers, technology and telecommunications companies, internet service and content providers, social media platforms, professional sports teams, musicians, composers and other industry clients located around the world. 

Reed Smith works at the center of the industry, helping clients navigate through legal issues in the modern music world. Our deep bench strength and diversity of experience, coupled with our global platform, make us a leading law firm for all music-related transactions.

Our firm represents some of the most prolific companies in the music industry. As a result, we have negotiated and advised on a large number of high-profile transactions of material value over the past several years. Music is at the heart of our private equity and M&A practice.

We have been in the film business for almost 100 years and have secured a position as a market leader in film and television work for more than 25 years. We have more than 50 media and entertainment lawyers worldwide advising clients like you on all aspects of project and asset financing, as well as production and distribution of films and television programs.

We possess market leading media capabilities which allows us to provide you with more than just first-class legal advice. At Reed Smith, our understanding of the most complex deals and our overall knowledge of the digital media and technology sector allow us to function promptly and effectively in increasingly competitive environments. 

At Reed Smith, our music and entertainment focused-lawyers are considered market leaders throughout the world. We have a long history counseling clients – just like you – in every aspect of the traditional music business. Our professionals have guided the successful careers of Grammy-winning multi-platinum artists, iconic record producers, legendary songwriters, and highly successful promoters, executives and entrepreneurs in the business. We are uniquely qualified to represent both creative talent and companies in the digital era. Our lawyers have significant experience representing record labels in the purchase and sale of assets and negotiating complex distribution agreements and joint ventures. We regularly represent publishers and hedge funds in the purchase and sale of music publishing catalogues, as well as advising non-entertainment companies and advertising agencies in all music industry matters related to advertising and branding.    

We at Reed Smith are well-versed and experienced in the area of network clearance and are well-equipped to manage all aspects of the process for you. We have acted as leaders in the field having written and spoken nationally on topics relating to network clearance and television broadcast standards. 

Our social media team members are leaders in the field. We have the experience that enables us to tailor our advice to you and your needs in matters that include content-related concerns, transactions and corporate issues, data protection and privacy, intellectual property, government regulation, labor and employment, and litigation. We have assisted interactive and digital marketing and advertising companies, content providers, and licensors with advice in connection with affiliate, publisher and partnership agreements, digital content licensing, syndication, distribution, and many other related deals. So whatever you do, we’ve got you covered.

At Reed Smith, we are well-equipped to provide you advice and assistance on any aspect of sports law and sports business, having worked with owners, investors and talent. 

We have more than 25 sports lawyers globally who are dedicated to sports; representing teams and organizations, athletes, owners, and sports-related businesses, and advising on the financing and construction of new stadiums and sports arenas. 

No matter what the need, no matter how sophisticated or complex the technology application, no matter where technology takes you in this borderless, interconnected, and wireless world, our lawyers can provide targeted, timely guidance – keeping you ahead of what’s coming next. Our experience and coverage is global enabling us to provide you with counsel, negotiation and drafting assistance, as well as with a full range of representation in virtually all of your technology-based business initiatives and operations – whenever and wherever you need it. 

Telecommunications and broadband data providers have a unique set of legal needs. You need a law firm prepared to support you with state, federal, and national regulatory compliance; rulemaking proceedings; enforcement actions; tech transactions; privacy matters; rights-of-way concerns; and a variety of other industry-specific legal and regulatory issues. We understand the distinct needs of the telecommunications and broadband data industry, and we are prepared to assist you.

Our leading global telecommunications team works with a wide range of clients, from the world’s largest telecommunications companies to new entrants to the field, offering pioneering communications services. We act on behalf of mobile, fixed, and satellite communications entities, operators, service providers, and technology providers. We also advise many of the leading names in the technology and media sectors, and regularly provide counsel on projects and issues that cut across these converging industries.

Our team includes attorneys with decades of in-house and outside counsel experience representing telecommunications and broadband data providers before state, federal, and national regulators, including the Federal Communications Commission (FCC), UK’s Office of Communications (Ofcom), Belgian Institute for Postal Services and Telecommunication (BIPT), The Autorité de Régulation des Communications Électroniques et des Postes (ARCEP), The Federal Network Agency (BNA), and state public utility commissions. We can help you develop regulatory compliance plans; draft corporate policies, procedures, and consumer terms of service; and draft and negotiate provider-to-provider agreements.

We also have experience with essentiality declarations with European Telecommunications Standards Institute (ESTI) and International Telecommunication Union (ITU) and deep knowledge of their intellectual property rights policies.

In the rapidly evolving business of interactive entertainment, it’s not enough to know the law; Clients are looking for lawyers who share their passion for gaming and who have a deep knowledge of industry economics and the latest trends and developments – both domestically and internationally. At Reed Smith, our lawyers have worked extensively with leading game developers, publishers, platform providers, esports leagues and streaming services. We provide legal services globally on a wide range of topics, including the following.