Samsung has found a new clever way to shine the spotlight on its Bespoke AI lineup. More specifically, the company is promoting its AI Laundry Combo washer and dryer, which was released globally a few weeks ago, at a new theme park in Korea. Samsung is taking its new AI-enabled washer to Aqua Play Zone, where it will be used to wash and dry rental costumes.
A new Pororo Theme Park is opening in Wolmido, Korea, on May 1, and Samsung Electronics will be there from day one. The Pororo Theme Park is opening at the Aqua Play Zone — a water play space where visitors often get their clothes wet.
The park offers rental costumes, and Pororo Theme Park management intends to use the Samsung Bespoke AI Laundry Combo to wash and dry rental costumes and manage clothing hygiene.
Pororo Theme Park visitors will get to experience the efficiency and intelligence of Samsung's new Bespoke AI Laundry Combo and see it in action. The all-in-one is already a sales success in Korea, and this will likely help Samsung sell even more Laundry Combos.
The Bespoke AI Laundry Combo is smart and efficient
Samsung's new Bespoke AI Laundry Combo is an all-in-one washer and dryer that can save 40% of installation space compared to solutions that separate the two functions.
The new Laundry Combo uses AI (Artificial Intelligence) in clever ways and employs a system called AI Opti Wash & Dry, which detects six parameters to get your laundry clean and dry at the end of every cycle.
Through this new endeavor, Samsung hopes Pororo Theme Park visitors “will have a more enjoyable experience […] with Bespoke AI Combo.”
Samsung says that the new all-in-one Bespoke AI Laundry Combo surpassed 10,000 units sold for the first time in the domestic market. The latest AI features appear to be gaining popularity among customers and prospective buyers.
The Korean tech giant is using AI more extensively across the Bespoke range for 2024, which includes new refrigerators, microwave ovens, ranges, and vacuum cleaners, all of which offer more insight through the SmartThings app.
Image Credit: Samsung
