Samsung has been displaying the company’s home appliances at EuroCucina, one of the world’s largest events for kitchen-related products and home appliances, which takes place in Europe once every two years, for quite some time now. Well, the company participated in this year's event too. At EuroCucina 2024, Samsung showcased the brand’s latest lineup of Bespoke AI home appliances and kitchen-related products.
Samsung had set up different zones to showcase various products and their features. At the Bespoke AI Kitchen Zone, the brand displayed the Bespoke 4-Door Flex Refrigerator with AI Family Hub+, Bespoke Kitchen Fit Dishwasher, and also Anyplace Induction. In the Laundry Room Zone, the company displayed the Bespoke AI Laundry Combo, which became an instant hit in South Korea. There was also the Jet Bot Combo on display.
Samsung also gave people a look at the company’s ecosystem. At the Security & Easy Connection Zone, the brand showcased Calm Onboarding, which allows people to easily set up Samsung’s smart home products. Whereas, at the Bespoke AI Lifestyle Zone, the brand gave people a look at the 3D Map View in the SmartThings app on a Samsung smart TV, which shows all the smart home products in a house on a 3D map.
There was also the AI Energy Saving Zone, which helped attendees “learn about various SmartThings features including AI Energy Mode and the Samsung Rewards energy-saving program.” Last but not least, there was the B2B SmartThings Solutions Zone at the booth where Samsung demonstrated an “integrated management solution for multi-family and built-to-rent property managers and residents” using SmartThings Pro.
