Earlier this year, Samsung unveiled its 2024 lineup of home appliances at the CES 2024 expo. Now, the company has launched those home appliances in South Korea. It is holding a promotion where newly-wed customers or those starting a new phase of life can get various benefits if they buy these new home appliances during the promotional period.
Newlyweds or people moving into new homes can get benefits while buying Samsung home appliances
From April 1 to May 31, qualifying customers can benefit from Samsung's ‘New Spring with Samsung AI' promotion. Across Samsung Stores in South Korea, people can buy the company's new ACs, air purifiers, dryers, refrigerators, washers, TVs, and vacuum cleaners and get benefits and offers. Those who buy two more products can get Samsung Electronics Membership points or cashback of up to 5 million won.
Customers moving into new homes and buying Samsung appliances worth KRW 6 million will get a gift worth KRW 50,000 ($37). They would need to display proof of moving and get themselves enrolled into ‘Bespoke Wedding Club' or ‘Bespoke Moving Club.' Samsung wants to be the biggest AI home appliance brand. It added AI features to Bespoke AI Combo, Bespoke Grande AI, Bespoke Jet AI, and Bespoke Refrigerator.
What's new with Samsung's new home appliances
The Bespoke AI Combo has a 7-inch touchscreen display and can be operated from a smartphone. It also displays smart home controls for ease of use. The Bespoke AI Family Hub+ Refrigerator has SmartThings AI Energy Saving mode, AI Vision Inside (internal camera for food item tracking), and SmartThings Hub.
The Bespoke Cube Air Infinite Line can preemptively clean the room by checking indoor and outdoor pollution levels. Other AI-equipped home appliances from Samsung, including the Bespoke Grande AI, Bespoke Jet AI, and Bespoke Windless Air Conditioner, have upgraded AI features.
A Samsung Electronics official said, “We prepared this event to provide more benefits to consumers as the wedding and moving season involves purchasing multiple products at once. I hope you will see changes in your daily life.”
