Samsung unveiled a lot of new stuff related to its software and services at the ongoing SDC 21 event. Alongside announcing improvements to Bixby, Samsung Health, Samsung Knox, SmartThings, and Tizen, the company also said that it is opening up Tizen OS to other TV brands.
TV manufacturers can now use Samsung's Tizen TV Platform Licensing service at a minimal cost and bring Tizen OS to their smart TVs. Apart from the operating system, they will also gain access to the famous Tizen branding and a chance to promote their products at major external events. The platform also has access to various audio and video streaming services, including Apple Music, Apple TV+, Disney+, Hulu, Netflix, Prime Video, Spotify, YouTube, YouTube Kids, and YouTube TV.
Various TV brands have already been offering smart TVs that use Amazon's Fire TV and Google's Android TV operating systems. Recently, even LG and Roku started allowing third-party TV brands to use their smart TV platform, and now, Samsung is joining the race to solidify its position as the market leader in the smart TV space.
It is still unclear if any TV brand has shown interest in using Tizen on its smart TVs. However, the platform is one of the most feature-rich ones out there, and it could attract multiple TV brands that don't have their own operating system.
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