Samsung has announced that it has been the world's biggest TV brand for 19 years in a row. That's a huge achievement and shows how dominant Samsung is in the TV market despite tough competition from bigger rivals like LG and Sony and several rivals from China (like Hisense and TCL).
Samsung ranked number one in the TV market globally for 19 consecutive years
According to market research firm Omdia, Samsung's revenue share in the global TV market was 29.3% in the first quarter of 2024. The company maintained a gap of over 10% with its nearest competitor. Samsung improved its volume share by 1 percentage point compared to Q4 2023, and its volume share in the global TV market stands at 18.7%.
Earlier this year, Samsung declared 2024 the era of AI TVs. It unveiled its new QLED, Neo QLED, and OLED TVs for the year at CES 2024, and those TVs are now on sale in several markets worldwide. Samsung's Neo QLED and OLED TVs have received excellent reviews worldwide, and the company has been selling more premium and ultra-large TVs with each passing year.
Watch Samsung's newest QD-OLED TV in our video below. The story continues after the video.
The South Korean firm has a 52.3% market share in the premium TV segment (priced over $2,500). In the general-purpose TV market (above $1,500), Samsung's market share is 55.2%. In the ultra-large and ultra-premium TV market, the company's market share has reached 29.6%, making it number one in the category. In the 80-inch or bigger-sized TV market, Samsung's market share reached 34.4%.
For the first time in over a decade, Samsung launched its first OLED TV in 2022. Since then, the company has sold over 1.6 million OLED TVs, accounting for over 27% of all OLED TV sales globally.
