People will be talking about “Fly Me to the Moon” for a long time.
Somehow, this romcom from Sony and Apple cost $100 million. That is totally insane.
Channing Tatum and Scarlett Johansson star, TV guy Greg Berlanti directed, and reviews weren’t great but pretty good.
The opening Friday plus previews came in at $4.5 million, which means an implosion at lift off. What a shame.
Who’s at fault? Probably Apple, although Sony can share the blame. There was little advance PR on this title. It just sort of popped up at the last minute with no warning. It fell between the cracks, which were wide as sinkholes.
Apple’s marketing director recently quit or was ousted. This was a person often referred to by others at Apple but never seen or spoken to. The rest of the Apple PR people are outstanding, but they’ve always looked like they’re under a lot of pressure.
I missed the “Fly Me to the Moon” premiere because of a summer cold. But I will go see it as soon as possible. I’ll bet it’s surprisingly enjoyable.
But really, how could it have cost $100 million? Did they recreate the moon and the actual Apollo rockets?
