Silicon Insights: The Past, Present and Future of Account Based Marketing: Part 1

Welcome to Silicon Insights!

This series of interviews with the CEOs of leading businesses, thought leaders and individuals shaping their market sectors and industries is your opportunity to hear the latest key industry topics impacting your enterprise today.

Our focus for Silicon Insights is to offer your enterprise practical and actionable insights that can be used to enhance processes and customer communications – helping you create an agile business that can innovate at speed.

Today’s guest is James Gill, SVP of Growth at The Marketing Practice.

The marketing landscape has continued to change and evolve. How have businesses reacted as we enter the post-pandemic era? And with economic pressures continuing, how are enterprises reacting when considering their market campaigns and budgets?

Learn why The Marketing Practice takes time to understand each client and then use the expertise gained by the merger of several businesses to enable them to deliver successful integrated campaigns for their clients.

As the linear buying journey no longer exists, James outlines how marketers must understand how the purchasing funnel has fundamentally changed and what this means for marketers and their messages.

Discover why the messaging and proposition alignment is vital to capture the attention of target audiences and how these messages can educate them about a brand.

The shift in the channels that marketers now use, such as TikTok, has transformed the marketing campaigns businesses use to reach their customers and B2B buyers.

Understand how AI has shifted from a collator and data analyser to becoming a B2B marketing collateral creator. And how AI offers a great opportunity to support marketers’ skills.

The future of marketing is still to understand the challenges businesses continue to have and how the environment they are working within influences their messages and propositions to their customers and clients.

James Gill – SVP of Growth – The Marketing Practice.

James has over twenty years in marketing, supporting B2B brands to reach their growth goals through understanding audiences and designing growth strategies with activated campaigns underpinned by Data and Analytics.

Join us for part two of this Silicon Insight, where James will discuss the importance of message alignment, the shift to social media, AI, and what challenges marketers face in the future.